$200 to reach only 3,000 people– which should typically cost $30.
And we got only 20 webinar registrations, which is a $10 CPL on a FREE webinar where we’re not selling anything.
So zero ROI there, too.
But in the last two weeks, we’ve done several deals at $20K a month– deals that came because people have seen consistent, quality sharing over the last few years. And only now did they finally decide it was time to reach out and hire us.
Facebook ads are about WHO, but not WHEN.
Google ads are about WHEN, but you don’t know WHO.
So your strategy should be to continue to seed your target audience with what you know— not selling– then harvest the ROI via the emails you collect and incremental Google searches you drive.
Once you realize that– and know how to track it– your Facebook ads become quite profitable.
Are you planting seeds for the long-term harvest or are you going to Whole Foods expecting to eat your fruit right now?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
