Ink creates permanence, forcing you to be sure about what you put down– you can’t erase it.
When you write in pen, you’re signaling commitment.
Like a tattoo versus a sticker.
I used to only use pencils– and I had binders and binders full of notes in smudgy pencil.
But I found that I hardly even erased anything– though the thought of being able to do so was comforting.
And come to think of it, I hardly ever revisit my notes– do you?
Using ink is like formulating a strategy, while the pencil is for tactical adjustments.
You better be sure of your strategy and not be changing it every 10 minutes.
If you only have a pen, you’re forced to choose to write down only the things that you’re sure enough about that they’ll still be true in 10 years.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
