Instead of pumping out lots of posts and making lots of ads, focus on your “Greatest Hits” as Logan likes to say.
You can earn more royalties over your lifetime when replaying your hits than trying to make 5 new songs (posts) each day.
Ads are how you extend the life of your greatest hits— since organic is dead after 24 hours, but ads can continue delivering that same content for years against whatever target you specify.
Here’s this picture of my friends, Aarun Rumbaugh and Massimo Chieruzzi, where you can clearly see that I’m the shortest one!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.