Go for QUALITY not QUANTITY if you want success in digital marketing.

Instead of pumping out lots of posts and making lots of ads, focus on your “Greatest Hits” as Logan likes to say.

You can earn more royalties over your lifetime when replaying your hits than trying to make 5 new songs (posts) each day.

Ads are how you extend the life of your greatest hits— since organic is dead after 24 hours, but ads can continue delivering that same content for years against whatever target you specify.

Here’s this picture of my friends, Aarun Rumbaugh and Massimo Chieruzzi, where you can clearly see that I’m the shortest one!

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