No way he was going to be able to talk his way out of it, or so we thought…
He was charging us $5,000 a month to manage Google AdWords, but when the client looked at the “change history”, we could clearly see he hadn’t done anything.
He wouldn’t have known anyway, since he was subcontracting to someone else– better that he go close more deals while hoping this VA could manage things.
When we confronted him about it, he got mad.
Anyone who has used AdWords before could easily see what had been done (or not done, more accurately), but the client didn’t know about digital ads.
They were trusting that the agency was doing what it said.
If you’re trying to figure out who it is I’m talking about, that’s not the point. I changed a couple of details.
The real shocker?
We’ve seen this happen many, many times.
The dirty little secret is that most agencies aren’t watching or optimizing their campaigns.
Just go into Google Ads or Facebook Ads to check for yourself, if they haven’t hidden access from you.
Getting a monthly report is not the same thing as someone who is skillful that’s actually analyzing and optimizing your campaigns.
Want an audit?