Kudos to my friend, Joe

Who waited two hours at the Apple Store while I upgraded my iPhone.

We are all producers and brands now, whether we want to acknowledge this or not.

Especially if we are entrepreneurs or marketers— since we must be ready to capture video from clients, employees, and partners.

That phone in your hand right now is an incredible tool if you can summon the courage to start making one-minute videos of what you’re learning.

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