Dennis Yu

There is one hidden reason why I have people set goals.

Of course, this gives us a window into their value system and shows us whether they are all about themselves or about actually helping others.

Here’s what’s not apparent.

The human brain wants to remain consistent against its stated beliefs.

When people declare goals publicly, they are holding themselves accountable for what they’ve said.

So long as we do our part to provide training, opportunity, and mentoring, there is no way they can’t succeed unless they truly don’t believe in their goals or are not ethical.

Goal-setting has a non-obvious benefit of long-term retention since people will demonstrate integrity to themselves.

Their roles and goals will evolve over time.

As long as we ensure the company is chasing their stated hopes and dreams, then that team member will not see this as just some job, but a vehicle to helping them achieve their objectives.

This is the paradox of self-interest versus altruism- why some high achievers will opt to join a team, even though in the short-run, there could be a better job offer or opportunity.

Having short, medium, and long-term goals help them avoid short-sighted mistakes like taking another job offer that pays more but doesn’t move them closer to their big long-term goal.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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