This is me and a giant wrasse at the Great Barrier Reef.

If you’re looking for deep marketing advice in this post, I am sorry to disappoint you.

But if you think pictures like this don’t drive sales, you are very wrong.

People buy from people.

So they have to know, then like, and finally be able to trust you.

And that comes from them seeing you’re a human along the way.

No matter how smart you are or how strong your landing page is, consider the many lightweight touches it takes to build any type of relationship.

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