DON'T discount your prices!

One or more of these things is true if the prospect acts for a discount…

— They’re shopping around and not truly interested yet– often not a good sign.

— Price is their issue, not value– so see if you can quantify what it’s worth.

— They cannot afford continued service, ad spending, and other bits.

— They will be a headache client that will keep asking for concessions– give an inch, take a mile.

The less they pay, the more they expect– remember that. So if you’re not turning down at least 50% of new requests, you aren’t charging enough.

Have the courage to double your prices and watch what happens!

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu