Posts that we used to pay 50 cents to reach 1,000 people are now costing as much as $100.
That’s a 200X increase in some cases, even for boosted posts that have really high engagement rates.
You can get around this by widening your audiences and having your “dollar a day” budget spent in a shorter time frame.
So instead of doing a dollar a day for 7 days, run $7 for just one day.
And instead of having many small audiences in many ad sets, create larger “inception” audiences in a single ad set, letting oCPM do the work.
If you don’t know how that works– basically it means choose audiences that are at least 20,000, so Facebook can sub-select (target) for you based on your chosen business objective.
Even with the CPMs higher, your cost per business result (leads, sales, website clicks, RSVPs, app installs, etc) will be less.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
