The “hero story” formula is super effective and you’re seeing it demonstrated right here.
Open with an attention-getting comment– perhaps drama, impending failure, or controversy.
Then use one-sentence paragraphs for easy reading.
Don’t use images or video– no links, either.
Instead of showing screenshots of your success or details of your product, tell a story in just text.
You’ll get way more impressions and comments, which drives more people to participate.
And because so few people post on LinkedIn, your posts will last for several weeks in the timeline, especially if you continue to comment to stoke the fire.
End your post with an inspiring point!
Like, there is an AMAZING opportunity on LinkedIn right now for those who are willing to take action to reap the benefits!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
