*** THE SAAS BUYER who gets zero touches in a simple solution (tools) that’s under $200/month. The lifestyle appeal works for them, especially in the IM (Internet Marketing) crowd that we know so well (unfortunately or fortunately).
-They will keep buying products over and over, switching gears– susceptible to “launches”, shiny objects, and Lamborghinis.
*** THE ENTERPRISE BUYER who doesn’t appreciate charismatic, infomercial-style gimmicks and will happily pay $5K+ per month for results (services), backed by a sturdy process and authority from similar-style clients.
-They not only pay more, but they are long-term keepers.
// Small businesses and entrepreneurs typically fall in the former category on budget, but have enterprise expectations, which is why they live in the “dead zone”.
Who are you serving?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
