Dennis Yu

These will be YOUR people.

Candidates who apply for positions with us are either pleasantly surprised or mad that we ask them to study training materials and make a one-minute video.

The ones who are mad vent that they don’t work for free, don’t appreciate having to jump through hoops and don’t want to go through any qualifying process.

After all, they have 15 years of experience, so we should begin live interviews on their insistence and resume alone.

The ones who are grateful see that we’ve unlocked access to some of our courses for free.

They appreciate that we care so much about their goals that we have an explicit process to collect them and help them achieve these goals– personal, physical, and professional.

They are surprised that we give them feedback along the way on how to improve their personal brand, make a more effective one-minute video, and improve their digital knowledge– whether they are qualified to work with us or not.

Many who failed or were disqualified from our program go on to work at well-known companies and then hire us.

If you’re an employer… candidates learn a lot about you from your hiring process, so you and your executives must actively be a part of it.

If you’re a candidate… the response or lack of response from companies is telling of how they’ll treat you.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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