Want to know how to spot in 15 seconds whether an analysis is worth reading?

Here’s an actual attempt at an analysis that an internal team member submitted on the performance of a client. Look it over for a second and see if you can tell what company it’s for.

If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding WHY a key business metric went up or down and WHAT we need to do about it.

So here’s the tip– look for rich GCT (goals, content, targeting) in what you or a team member submits. If they don’t intimately understand the heart of your company, then they’re just mindlessly cranking out charts– something a simple computer program could do in converting stats to sentences.

Are you or your team members guilty of this– to pretend to be doing analysis, when you’re just regurgitating numbers from a report? Look for GCT as the telltale sign.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu