Dennis Yu

Have you seen...

— A public speaking coach who says umm all the time.
— A motivational speaker who has to pump themselves up every morning.
— A social media marketer who relies upon spamming for business.
— A dating coach who has insane relationship problems.
— A business coach who has never run a business before.

The coaching profession has absolutely exploded.

Now everyone is an author, speaker, and coach.

Take a weekend seminar and hire a ghostwriter– that’s all it takes.

Then pay $500 to get yourself “featured” on Forbes, Inc, Entrepreneur, and Huffington Post.

Pay $20 on Fiverr to get 5,000 followers on Facebook, Twitter, and Instagram.

Pay $3,000 to get a blue checkmark on Facebook and Twitter.

People want “instant authority”, and the influence peddlers are happy to fill the need.

Why put in the work to develop a real skill or a real business when you can be an “influencer” by checking the boxes above?

I speak at a few dozen conferences a year. So I can tell you that behind the scenes is a lot of fraud by well-intentioned people.

The time it takes to put together a solid presentation, coordinate logistics, travel all over the place, and so forth, means the time that used to be for hands-on execution disappears.

Dunning-Kruger is alive and well- and knowing what that is will change your life.

I’ve not put together a presentation in years.

Instead, I open a web browser and start sharing, going where the audience has questions.

And I’ve cut way back on travel since the team needs me, my body needs me to treat it with respect, and I need to focus on priorities.

The concept of #LDT is Learn > Do > Teach.

In other words, teach only from your direct, demonstrable, step-by-step experience.

The flood of instant coaches will give way to mentors.

** Mentors share experiences and are motivated by love for their students.

** Fake coaches share vague aphorisms and are motivated by their self-promotion.

** Mentors have systems and clear processes to transparently guide people along the way.

** Fake coaches have speeches and videos that tease you, designed with escalating price tags.

** Mentors have successful students that are living proof of their mission and process.

** Fake coaches have pictures they took with famous people at events, where they stood in line to get their photos.

Next time you hear someone say they are an influencer, replace it with the word “famous”.

Then see how ridiculous this sounds by attempting to introduce yourself, with a straight face, to friends and colleagues as someone who is famous.

Let your students and customers do your promotion for you.

We screen all potential clients and specialists for their goals in what we call a 3×3 Goals Sheet.

Most get rejected because their focus is only on themselves, instead of service to others.

They want sales and Lamborghini’s (nothing wrong with having money, in itself), but not by creating even greater value for others.

We’ve turned down a lot of really bright, hard-working people because we know their own values will disqualify them later.

And we bring on the earnest, underprivileged unskilled folks who wouldn’t get hired elsewhere when we see potential and cultural fit.

Your competitive advantage is your people, which stems from your culture.

So your culture is not some inspirational poster on the wall from HR, but something you actively share and live.

Because if you don’t, then you’ll attract the self-promoters in droves, unconsciously incompetent about the Dunning-Kruger that plagues them.

Expect this problem to continue to grow in the future.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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