What I’ve learned about entrepreneurship and getting stuff done

– 2 hours of learning followed by an hour of doing beats 3 hours of doing.
– If you have to say you’re an influencer, successful, honest, or whatever– you’re probably not.
– Things are never as bad, or as good, as they seem, at the moment– so slow down a bit.
– Why do people buy? There’s the “real” reason and socially acceptable reason. Appeal to the emotion first, then the logic.
– Successful companies are based on teams, not heroes. If you are growing your business, do you have a partner and several mentors?
– The “secret” of Facebook ads or the newsfeed algorithm is not a magic formula, but mastery of the fundamentals– goals, content, targeting.
– If a picture is worth 1,000 words, then a video is worth 1,000 pictures and 1,000,000 words. Make one-minute videos the heart of your marketing strategy by organizing your people and the process around it.
– Having a few high-quality friends is worth more than “knowing” everyone out there.
– Most people are struggling on the inside, but put on a good face– so be nice whenever you can.
– Occam’s Razor is a good lie detector and problem troubleshooter– the simplest explanation is usually the most likely.
– Dunning-Kruger variation– those who talk the most, know the least. The best people to know are not the most famous ones unless your goal is to be famous.
– I’ve gotten more stuff done by sleeping 7 hours each night than “hustling”. That hour of clear thinking is worth 5 hours of tired, mistake-ridden zig-zagging. I justify working out as a business investment in my mind.
– It’s okay to say NO– you don’t owe anyone your time. And without a filter, you can’t really say YES to what matters. Mari Smith taught me to say NO to anything that wasn’t a heck yes.
– Don’t confuse motion with progress. I work only 3 hours a day since I need 2 hours to learn and 3 hours to teach (#LDT = learn, do, teach).
– Perhaps the biggest learning– to consciously make time for GRATITUDE at the start and end of each day, to appreciate the awesome people I’ve been taking for granted.

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