Dennis Yu

Do, Delegate, Delete

In March, I received 22,000 emails and sent 7,000 emails– so that’s about 30,000 emails, or about 1,000 a day.

I process them via a technique we call #DDD for Do, Delegate, Delete.

I use no folders, no automation (except Boomerang to track who doesn’t reply), and write all responses myself.

I run everything through a single inbox, since having multiple inboxes via Facebook chat, LinkedIn chat, text, basecamp, and other systems just creates more clutter.

I usually have two major periods that I crank through emails during the day, mid-morning and late evening, working on my laptop, since it’s faster.

During the day, I’ll use the Gmail app to process quick replies, delegate out urgent items or handle myself, so I don’t have to address twice or remember.

If there’s an interesting article I want to read, I read it then, since there is no “tomorrow”– which will only be busier.

And when I do read, I read only ONCE, but carefully (I don’t skim or mark as unread later)– enough that I will be able to remember details later.

I don’t do folders, since that’s only sweeping things under the rug– nobody goes back there. I use Gmail search operators to find stuff– powerful tools.

By the way, I’m using the free email meter tool to help me understand my email efficiency.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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