The money discussion is an awkward one for most people, right?
Want to know how to charge more, while not being guilty of overcharging and under-delivering?
Hint: if you charge by time, you’re always selling yourself short, since you must keep putting in time to get paid.
And you’re seen as a “cost”, instead of a source of profit, for which businesses will find unlimited budget.
Sure, charge hourly or a retainer to get going. But move to a performance model, so you can be paid without needing to deal with daily client headaches to drive you nuts.
Make more money with people you like being around while ending the insanity.
Why not overcome whatever fear or blockage you have to start now?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.