Dennis Yu

I'd like to pay you a MILLION dollars.

And I have a budget of $100,000 per day to spend with you.

But first, you have to make me $10 million dollars– and only then I’ll pay you.

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That’s what someone basically said to me a while back. I’ll take the risk and you take the profit.

I’ve been hit up thousands of times with a similar pitch…

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I’ll give you 20% equity in my company if you can grow my idea into this billion-dollar company I assure you it will be. Drop Content Factory and all your people, since this is the biggest thing you’ve ever seen.

You fund it, promote it, hire people for it, and run it.

I provide just the idea, which is the most important part, of course. I need you to sign a super secret NDA before I can tell you what it is.

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You gotta admire the hustle of the folks who don’t have money, knowledge, or the team to drive their business. And they can’t pay your fee to start, nor are they serious.

If you’re an entrepreneur or agency, you know the “partner” hustle.

But don’t miss the key point– that if you are driving profit, the budget is unlimited. And if you’re just an expense, then your budget is limited.

AGENCIES like to charge an hourly or monthly fee– which is usually an expense– something the client wants to negotiate down. They trade time for money.

ENTREPRENEURS want to maximize profit– since they know a rev share or related performance deal has a larger upside and aligns interests.

The way to balance both models, so you have fair risk and reward on both sides, is to have a pilot phase allowing your agency to test– risking their labor and your money, discounting their fee, and spending enough to get some data.

Then if the pilot is successful, move to a performance model, since both parties now have an idea of what’s possible and have experience working together.

You want to date before you get married.

Save yourself the headache, lost time, and wasted money by following this PILOT + REVSHARE model in growing your business.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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