I’ve been at this digital marketing thing for TWENTY years.

And only now am I starting to taste success- accomplishing 1% of what my goal was as a young man.

50,000 hours later, I’m a much older man- bags under my eyes from chronic lack of sleep and flight schedules that you wouldn’t want to endure.

But as a mentor told me, if you’re on a mission you truly believe in, you don’t count the costs.

Creating jobs for young adults is something I decided was worth giving my life for.

So if it’s another 20 years to see this through to scale, I don’t mind.

What is so important to you that you don’t count the cost?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu