Always Be Testing!

I thought this post was going to do well since it had a couple of photogenic people in an interview at a conference.

Even though the engagement rate was close to 10% (17 out of 219), I got hammered by the Facebook algo, charging me $6 to reach 200 people.

That is a $30 CPM (cost per 1,000 impressions), which leads to 40 cents per like.

If we were trying to drive sales here, then this wouldn’t necessarily be bad.

But for top-of-funnel awareness/engagement
on this public figure page, I had to kill this boosted post.

90% of my boosted posts fail. And the 10% that win are not the ones I would have predicted.

Trust the data— always be testing!

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