I thought this post was going to do well since it had a couple of photogenic people in an interview at a conference.
Even though the engagement rate was close to 10% (17 out of 219), I got hammered by the Facebook algo, charging me $6 to reach 200 people.
That is a $30 CPM (cost per 1,000 impressions), which leads to 40 cents per like.
If we were trying to drive sales here, then this wouldn’t necessarily be bad.
But for top-of-funnel awareness/engagement
on this public figure page, I had to kill this boosted post.
90% of my boosted posts fail. And the 10% that win are not the ones I would have predicted.
Trust the data— always be testing!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.