Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar-a-Day strategy.”
How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy Read More »
If you are a local service business or sell through relationships, but don’t have a Facebook public figure page, you’re missing a CRITICAL component. Why a Public Figure Facebook Page? Your personal brand is your most valuable asset. If people begin to see you as an authority in your field, you won’t have to reach
How to Create a Facebook Public Figure Page and Why You Should Read More »
GoPro has a free app that generates snazzy video clips. This has nothing to do with having a GoPro. These are pictures and videos stitched together from my phone over the last 24 hours. Sharing 15-second stories and one-minute videos are so key to pleasing the Facebook algorithm. What do you think? Check it out,
This will help any local business, not just assisted living facilities trying to rank in map results. Find out which of these issues may be affecting your SEO. https://www.facebook.com/102250167970438/videos/454266528852862/UzpfSTE4ODExNjI5OjEwMTAyNTE2MDA4MjM2MzA5/
Want to see how I analyze website performance and local rankings? Read More »
Let me explain what you really need to know, so you don’t accidentally harm yourself or use “tricks” that burn out.
Why the mystery around Facebook CBO (Campaign Budget Optimization)? Read More »
How do you think it performed? Some people might say that $135 to generate just one click was a big waste of money. Others might note that I reached 14,000 people works out to a $9 CPM– $9 to reach 1,000 people, which is about average on Facebook, boosted post or not. And still, some
I’ve been spending $2 a day boosting posts on Facebook Read More »
I got this email from Facebook wanting to schedule a call, showing that Facebook is trying to improve. Then, two of the biggest personal brands on Facebook (you would know their names) also reached out to me for help because their accounts were disapproved with no reason and no warning. They’ve spent millions in the
One of our clients (a hotel chain) asked if they should run untargeted ads (the entire United States) to let the Facebook algo figure things out or run against smaller audiences first. Here’s what I advised: Yes, you want to let Facebook do the “heavy lifting” for you.If the objective is conversion, you want to
For years, businesses have struggled to understand how to use video to drive sales. What do you think?
Facebook launched a site to make stories that sell Read More »
The $ 1-a-day strategy works stronger than ever. The harder the algorithm is penalizing losers, the harder it’s rewarding winners at the same time. So increasingly, you’ll see two camps emerge… 1) People who see ads costs go, complain, and get forced out of the game. 2) People who see massive engagement that leads to
600 likes for one dollar Read More »