Doctor, I won’t tell you what’s wrong or let you examine me.
I just want to know your hourly rate, so I can shop for whoever is cheapest.
I don’t believe in following your tried-and-true process of collecting vitals, performing a diagnosis, and then coming up with a treatment plan.
My ailment is completely unique, unlike any ailment any patient has ever had in the history of medicine– because I think so.
So I’m going to tell you what instruments to use, what operation I think I need, how long it should take, and what it should cost.
I’m a pro and understand surgery well since I’ve watched a lot of George Clooney in ER on TV.
No need for diagnostics or a medical team– that’s just a bureaucratic extra cost.
Actually, since you’re a well-known surgeon, I’d like to hire one of your junior surgeons to operate on me– who is the cheapest one you can offer by the hour?
// You think this is ridiculous? // It happens to us every day.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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