Phil Mershon embarked on a trip to Las Vegas to relieve his persistent health issues, which had been deteriorating over time, affecting his lungs, sinuses, stomach, and cognitive abilities. In his quest for healing, he discovered Kaqun, a therapy involving immersion in oxygenated water designed to oxygenate cells and eliminate toxins. Intrigued by the potential benefits, Phil was eager to share his experience with his friend Lindsay, who was aware of his ongoing health struggles.
Insights and Progress Through Therapy
Phil learned from his friend Joanne that Kaqun water therapy had proven effective for cancer patients by delivering oxygen directly to cells and facilitating the body’s detoxification process. He likened it to hyperbaric chambers with a gentler and more accessible approach. Phil encouraged Lindsay to delve into the research on Kaqun and consider discussing it with her holistic doctors, offering to provide supporting studies to aid her investigation.
Having dealt with frequent sickness, sinus problems, and respiratory complications over the years, Phil’s concentration, decision-making, and overall mental well-being had been adversely affected. With anticipation, he arrived in Las Vegas and began his first day at Kaqun, the facility offering Kaqun water baths and treatments.
Overcoming Challenges and Seeking Growth
Phil candidly acknowledged his struggles with addiction, encompassing various stimulants and habits. He recognized that discipline and accountability played crucial roles in overcoming these addictions, along with seeking professional counseling and guidance. While Kaqun water therapy positively impacted the physical aspects of his cravings, he acknowledged the need for additional help in overcoming alcohol addiction and redirecting his devotion toward spiritual growth.
During his initial day of therapy, Phil experienced a surprising reaction in his sinuses while taking his first bath. It felt like years of chronic sinus issues, surgeries, and antibiotic treatments were being released from his body. Uncertain about what lay ahead, Phil completed his first day of three daily baths and reflected on his purpose for coming to Las Vegas: to address stress, anxiety, chronic illness, and improve his overall well-being.
Progress and Lessons Learned
During his treatment, Phil noticed significant changes in his physical and mental state. He experienced moments of weakness, tiredness, and heaviness in the chest, indicating the therapy’s effectiveness in addressing respiratory conditions and promoting detoxification. Additionally, Phil discovered that combining Kaqun water with supplements such as milk thistle enhanced their efficacy.
Through conversations with Dr. Lyons, the founder of Kaqun, Phil learned that the therapy was stirring up dormant health issues, specifically aspergillosis. The oxygen in the Kaqun water attacked and pushed out the fluids associated with this condition, leading to temporary pressure in his chest. Dr. Lyons assured Phil that this effect would subside within the second week of treatment. Furthermore, monitoring the color of his urine served as an indicator of the toxins being flushed out of his cells.
Embracing a Holistic Approach to Well-being
As Phil progressed through his therapy, he recognized the significant role mental health played in overall well-being. He understood that nutrition, hydration, and the substances we consume and surround ourselves with all have an impact. Phil became more mindful of what he put into his body, diversified his diet, and considered incorporating daily affirmations into his bath routine to enhance mental well-being.
Throughout his journey, Phil experimented with different techniques and observed their effects. For instance, he tried using Kaqun water for nasal rinses, which resulted in a burning sensation and increased sneezing, demonstrating the water’s potency. He also discovered that podcasts and moments of stillness were more effective than music during the lengthy bath sessions, highlighting the importance of finding a balance between stimulation and relaxation.
Navigating Challenges and Gratitude
As Phil progressed to three baths a day, he encountered new challenges, such as fatigue, sinus discomfort, and stomach disturbances. However, he understood that these difficulties were part of the detoxification process, indicating that his body was undergoing significant changes, releasing toxins, and working towards healing. Emotional turbulence also emerged, leading to occasional moments of vulnerability and tears.
Throughout his journey, Phil found encouragement and support from the Kaqun team, fellow participants, and his loved ones. He unearthed long-forgotten memories, contributing to a better understanding of his journey and personal growth. These discoveries fueled his determination to embrace the process fully and seek professional help when necessary.
Continuing the Healing Journey
Annika Brown, the daughter of the founder of Kaqun, provides insights on incorporating Kaqun water therapy into daily life for ongoing benefits. She suggests lifestyle changes, foot baths, regular consumption of Kaqun water, light exercise, IV therapy, and involving spouses in the wellness journey. She also recommends incorporating infrared sauna sessions for additional benefits.
Phil Mershon discovered that Kaqun water, often referred to as living water, possesses activated cells that bring life to the body. This experience reminded Phil of the biblical concept of living water, symbolizing eternal nourishment and continuous rejuvenation. Drawing inspiration from a biblical story, Phil realized the significance of immersing oneself in water for healing.
Reflecting on the Healing Journey
Phil acknowledged that his healing with Kaqun water involved an ongoing process. Each day presented unique challenges and benefits, ranging from experiencing fatigue, chest tightness, and breathing difficulties to moments of mental and spiritual reflection. Phil recognized the importance of embracing the highs and lows of his healing journey, trusting in the power of prayer and mindset shifts.
Honest Experiences and Surprising Occurrences
Phil shared his honest experiences with Kaqun baths, emphasizing that they were not a simple remedy but an intricate process. He described days when he felt completely drained and canceled plans due to exhaustion. Phil also highlighted the variability of each bath, with some leaving him refreshed and others triggering headaches or sinus sensations. Additionally, he mentioned the need for frequent bathroom visits due to increased water consumption.
As Phil reached the final days of his 14-day journey, he reflected on his progress. Despite enduring intense detoxification symptoms, such as fatigue, nausea, and stomach flare-ups, Phil remained hopeful and acknowledged the positive changes he experienced. He emphasized the fundamental role of water and oxygen in human life and expressed gratitude for the healing he had already witnessed.
He was grateful to Dennis Yu for encouraging him to do this.
Seeking Continued Support and Growth
Phil consulted his primary care doctor to discuss his symptoms and medical history. While acknowledging the challenges of accurately diagnosing complex conditions like Lyme disease, his doctor recommended exploring DNR (Dynamic Neural Retraining System) to address the long-term effects of various stressors on the body and brain. Phil expressed a willingness to reintegrate positive habits, seek counseling, and retrain his brain’s responses to stress.
Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar a Day strategy.”
How did I do it?
I used the Dollar-a-Day strategy to boost his best tweets. I boosted any tweet that I felt had a lot of value for his core audience for $1 a day, just to generate engagement.
He was in Pakistan speaking at a conference, so I boosted his video to the attendees there. On Twitter, people follow what’s popular. So, I shared crowds following him plus shots with well-known people.
When you start to go viral, you can rely just on organic growth. But to get the initial conversations going, I had to spend $70 to boost 10 tweets for $7 each over a week. I boosted 10 tweets because I wanted to let the algorithm tell me which ones are winners since we are always wrong as humans.
Your audience wants to relive highlights, so boost those.
Who would have thought that this picture with @darrylleeisaacs would get a lot of personal injury attorneys following him?
How do you know you have a winner?
Tweets that got over 20% engagement are winners— meaning 2 in 10 people clicked on it, viewed his profile, commented, etc. Normally, he got 2-3% engagement, which is why I needed to tweet 100 times to find approximately 10 winners.
This is his best post, getting penny engagements, and 5% of people who saw it followed him. @sunnyaliEC is the most loved entrepreneur in Pakistan.
I’ll bet you have dozens of pictures on your phone with someone well-known, where you can honor them with gratitude. The most connected people in any industry are the conference organizers— honor them!
The Misconception
Some people think Twitter is only text. But his videos often get over 50% of people stopping to watch. And then when I boost, my cost-per-view is fractions of a penny.
I literally grab pictures and videos straight from my camera roll. For example, this book was given to him by @kfreberg–the #1 PR professor in the US. I tagged her and boosted it to her followers- super relevant for both of them.
It’s just as hard to go from 10 followers to 100 followers as it is to go from 1,000 to 10,000. Use $1 a day to speed up the beginning of that curve. Promote a friend’s company like @blusharkdigital so they share your posts.
Watching the magic of the Dollar-a-Day strategy unfold
A week later, he hit 15,000 followers and also got a blue check. This increased his engagement rate by 30%–more trust. If a post would have gotten 100 likes, he’d get 130 likes.
Unlike other networks, no extra cost to post a pic.
I also found content that worked elsewhere and repurposed it into Twitter. Reddit is my favorite source, followed by blog posts he’s written, snappy things I overhear friends say, and Facebook. Build threads like this to stack engagement.
Dollar-a-Day works wonders!
I invented the Dollar-a-Day strategy 15 years ago and works on all social networks.
You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I’ve shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to his expertise, his followers would be low-quality and random.
I used high-engagement posts to break through the noise, allowing people to see that his expertise is worth looking at and listening to.
It is a relationship-building strategy called FGF— Find, Give, Friend.
You may be posting really good tweets, but when you have no followers, nobody will see your stuff!
Unfortunately, he failed to take care of what I had built for him because of unacceptable business practices. If you’d like to know more about that, read the two articles below.
Darryl Issacs, a Personal Injury Attorney at Issacs and Issacs– The Hammer, needs a business person to help him drive more cases to grow his law firm using Content Factory.
Google “Dennis Yu Content Factory” or “Digital Marketer Content Factory” to understand these four stages.
Darryl’s producing a ton of content as a figurehead, but he has other partners and attorneys, and he needs to create content in Spanish.
The firm handles various cases nationwide, including truck, motorcycle, and car accidents.
One way to manage this content is by using a team of virtual assistants to capture the stories of clients who have experienced life-changing accidents and share them to help more people.
When producing content, it’s important to have a strategy and repurpose it for multiple channels, not just TikTok, YouTube, or Facebook.
Then we will boost it using the dollar-a-day strategy– Which is the last stage in Content Factory.
The beauty of managing this content factory is that you can show that you’re managing and growing the firm, provably and analytically.
This position has the potential to be very well paid, especially if you can show that you can drive results and understand the different stages of the content factory.
When applying, it’s important to show that you understand the business side of things and can generate results, not just list your resume and years of experience.
If you can prove you can drive results and understand the process, you might be eligible for bonus compensation.
Your social media is failing because you’re not showing yourself doing the thing you actually do.
If you’re a garage door technician, show yourself working on a garage door.
If you’re a health and wellness practitioner, show yourself treating patients.
You can certainly have talking-head videos as voiceovers on top of the actual doing.
Use “Authenticity” to Succeed on Social Media
Recipe to Succeed on Social Media
Showing what you’re doing is trickier for digital marketing agencies. Because who wants to see Zoom calls and emails?
So my agency friends do the following things:
Show high-authority content on social media. Show yourself hanging out with leaders that people in your industry respect.
Publish a book, interview people on your podcast, and then turn it into a book.
People fear that AI will ruin marketing, but only for those who write generic articles that a robot can write.
Therefore, show real stories of what you do with your clients on social media.
AI uses a sample of the world’s collective knowledge to create content. I learned from interviewing top AI SaaS founders that AI is not fundamentally designed to map relationships and events.
Facebook is closest to this approach, but they are trying to beat TikTok by showing users the ‘best’ content instead of just what your friends are doing.
I believe that Facebook will continue to outperform TikTok in generating local leads because it lets friends and neighbors know what other people are up to.
Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a strait jacket, preventing progress.
On the other hand, start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way.
While these stereotypes of large and small companies are mostly true, there is a 3rd category that is so dangerous that it kills most agencies and startups.
It’s the debilitating collecting of tools and formation of random spreadsheets– giving the illusion of organization.
But really, it’s to serve the personal preferences of those who have a tool fetish.
The organization structure and tools should always serve the people— not the other way around.
My mentors, who ran two Fortune 100 companies, explained this to me– that org structure should be flexible to adjust to the company’s needs.
Otherwise, we have blind obedience to something that may have seemed like a good idea or worked back then.
A CEO’s job is to reduce the friction and obstacles in the way of getting results.
Do you have processes and people that are RELENTLESSLY focused on your client’s success?
