Dennis Yu

Reliability and competency.

Those are the building blocks of companies that operate smoothly.

When one of those two items is broken, no amount of well-wishing or effort can make up for it.

If you’re an entrepreneur trying to scale up your business, you know that hiring more people and partners increases your risk of any one of your team members being not reliable or not competent.

And while teams are typically a business multiplier in the positive direction, if you have a “weakest link” issue, then your multiplier is a negative number.

Try multiplying $100,000 times a minus 10, and see what you get.

It’s not the fault of the individual people when this happens.

It’s a management issue to qualify, train, and manage people— to not let people wander into areas that would get them into trouble, plus to spot and remedy issues before they go out of control.

As a small company, just like ours, swallowing these mistakes can cost you more cash than you have. And cost you more time than you have, which creates a negative multiplier.

For example, if your time is diverted into dealing with squeaky wheels, you’re distracted from what’s generating income for your company and from spending time with your high achievers.

Guess what happens to high achievers when they are unintentionally neglected in a company because leadership is spending most of the time on the people who are causing problems?

Jack Welch, voted the best CEO in America, says we should spend a disproportionate amount of time on our top people.

Who would disagree with that?

Until you realize that the only way to do this is to cull the bottom performers— the squeaky wheels, who inadvertently eat up all your time.

Therefore, make sure that reliability and competency are table stakes— fundamentals, not special achievements you award. They are a given.

You’d not give out awards for people who show up on time, don’t steal at work, or know how to use a keyboard to type words.

These are a given.

Raise your standards and your people will follow.

Because merely “good” people are how you kill a great company.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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