That’s people watching all the way through or at least 15 seconds.
Thruplay will be the default optimization for video, so you better know how to adjust your ads based on this.
As Uncle G demonstrates at my request— it’s a one-minute vertical video with attention resets every few seconds.
That’s how he got a whopping 85% of people to stop and watch— the average is 30%.
And got 22% to become thru plays, while the average is 7%.
Would you rather pay a penny for a 2-second view or pay 3 cents for someone staying for at least 15 seconds?
Get your thru play under 10 cents or no more than 50% more than what your 10-second views are costing you.
I’d still re-market against a 10-second view.