A fascinating story of one man's transformation into a right-wing radical.

The author uses this extreme example to blame YouTube’s attention-hungry algorithm for creating radicals of all types.

If I watch videos of people eating bacon, the algo will recommend more videos of people eating bacon– SURPRISE!

You can use this same line of logic in any algorithmically-driven system that makes recommendations.

If you watch a lot of Disney movies on Netflix, guess what movies Netflix will be recommending for you?

The “filter bubble” ensures that red people see red content, such that only 1% of people (call them purple) will also see blue content because they have blue friends.

If people are seeing more of what they already are inclined to believe, is it possible that social media can shift their opinions, ever so slightly?

I believe it still can, in a powerful and subconscious way.

Read the article, here.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu