Dennis Yu

I took a $114,000 pay cut to go do my dream job.

When I started at American Airlines, I was on a salary of $18.50/hour.

And because I worked 80 hours per week, I was making only $9/hour, which is far less than the $150,000 I would have made going to Goldman Sachs– not including the bonus.

But I did it for the opportunities that my mentor gave me.

Money was not my primary consideration, but I did have bills to pay and I could have argued my worth.

A lot of people starting in our company want to argue they should start at $100,000 a year or whatever they made before.

And while we don’t want anyone to have to take a pay cut for many reasons– to cause them to suffer in a few ways– we must also consider the value they deliver and to be fair to everyone else.

Many people, especially here in the United States, are grossly overpaid for their actual contribution and also grossly overestimate their skill level.

If they get paid less than they believe they are worth– even if they are loyal and honest– this creates problems we don’t want, which cascade.

That’s why we explain how they should be able to quickly level up IN JUST A FEW WEEKS if they do possess the proven skills at the level they claim.

Then pay is about provable, measurable performance– not what you were paid in your previous job or how adeptly you “negotiate”.

In our system, people who would get stepped on for being too quiet are constantly promoted for the good work they’re doing.

Ironically, those who demand to be paid the highest are usually the ones that cause the most problems and struggle with performance.

I’ve seen this over the last 20+ years– where people focus on either perceived value versus actual value– where it’s about them or the team.

And when you see team players– people who maximize the value of others– such people produce the most value overall and also get paid the most.

Thus, in a system of clear accountability, the people who focus on their own pay make the least, while the servant leaders make the most.

How’s that for a catch-22?

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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