If your Facebook ads are getting too “expensive”, odds are that you’re not building sequences to warm prospects up.

When you attempt to sell to a cold audience, Facebook will ding you hard, causing your CPMs (cost per thousand impressions) to spike up from $8 per thousand impressions to even $80 per thousand impressions.

So even if your CTR and conversion rate are good, with the base cost of your traffic so high, you might be priced out of the auction.

Learn what Omari Broussard and Enrique Marin are teaching on how to build profitable sequences.

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