Want to know the #1 reason why your products and services fail?
Because you aren’t starting with empathy.
When you show you care about people– not as a marketing ploy designed by a fancy New York ad agency– you’re showing you understand their pain.
And when they know you can relate to their situation, and have a clear solution to their problem, then they’re in a position to buy from you.
When you share your WHY story (via a one-minute video), you’re demonstrating you can relate, have the expertise, and can solve their problem.
And only then can you talk about the features and benefits.
Most businesses go straight to selling on price, features, and technical specs– failing because they don’t earn trust first.
They want to know that every marketing dollar is driving sales– sounds reasonable enough. But they’re unwilling and unaware that they have to build sequences that start from empathy and then sequence through to a sale.
Do you have that initial ingredient and have you set up digital plumbing to track the ROI from it?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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