Advice for those struggling to find work

My friend Javier is a consultant struggling to find work since he was in the heavily impacted restaurant industry.

This is the advice I gave him, which applies to all consultants and agencies who need to generate income ASAP.

// Perhaps you could make all your training free and drive leads via discounted packages?

Then you could still grow your restaurant business while leveraging what you have.
Otherwise, you’ll be trying to “find work” as a consultant in new fields, which is an uphill battle with so many people in the same predicament.

If you have the knowledge, give it away now. These people will appreciate it– and even though they might not be able to pay you now, they will when things come back around.

A secondary strategy is to discount your fees for the next 90 days to make it easier for them to afford you, while you’re still able to execute for them.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu