During a time of crisis, you get a window into who people really are
A little while ago a friend criticized me for not ramping up my passive income.
After all, there are so many people making millions from home-selling online courses.
Yet here I am connecting with people individually and helping them– working 14 hours a day.
And putting all our courses out there for free for the next 20 days– no credit card and no upsell, just free.
During a time of crisis, you get a window into who people really are.
And the good people will remember you– buying from you when this whole thing is over.
The more people I’m able to help now while documenting what’s working step-by-step, the more I’m able to build my courses and programs.
Ironically, the best way to make passive income is to first start with things that don’t scale.
If you skip straight to selling something you’ve done successfully repeatedly, you might make a quick buck, but screw over a lot of people.
Pay close attention to how people behave right now– to decide who you will do business with after this thing is over.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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