The most powerful thing you can do is NOT generate sales.
It’s hiring the right people.
Hire people you believe in, not necessarily the most skilled.
Because they will be there for you in the long run, helping you solve problems that you never would have anticipated.
And the best way to attract the right people is to be impeccable with your word.
Keep your promises, even when it’s costly– since the right people will notice.
If you’re broke right now, but rich in ethics, your time to shine is coming soon.
The cheaters have momentary success, but the good guys are the ones still standing in the end.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
