Dennis Yu

Things I wish I knew 20 years ago, which would have avoided me much suffering...

Choose ONE niche serving ONE type of customer doing ONE thing really well, instead of doing many things for many types of people. The latter doesn’t scale and results in headaches.

Even a technology business is still a people business first— you need relationship skills to sell, manage employees, and build partnerships. Develop EQ instead of being “just business” all the time.

The path is longer than you think, costs more than you think, and has problems your best-laid plans don’t account for. Still set goals, but don’t beat yourself up when things go wrong.

Focus on getting results, not on how you look. In due time, people will know you by your accomplishments.

Charge a LOT more than you think. Easier to service a few customers paying a lot than many customers who pay little. The less they pay, the more they expect.

Don’t be too proud to ask for help. Keep a list of mentors who advise you on key issues.

The “hustle” of working non-stop is a young man’s game. Take care of your body and have no guilt in enjoying downtime. A fully charged hour of yourself is more productive than a full day of grinding while tired.

Turn the camera on to document the journey. Others will learn from your struggles and things they don’t have the courage to reveal openly.

Rather than trying to “network”, be choosy in having a close group of high-vibration friends who have done what you want to do.

Take advice only from people who have achieved the goals you have— everyone, especially friends, loves to offer you their unqualified opinions.

People who are mean to you are actually revealing their hidden pain. Be kind to them. It’s not personal.

Honor promises you made to yourself at the same level as an important client meeting in your calendar.

Happiness comes from serving others— toys and status soon lose their shiny appeal.

Your income is in direct proportion to the value of the problems you solve. What do you do well that you can scale through people, processes, and platforms?

Wealthy people own assets that produce residual income— so they focus their efforts on impact, not by hours worked, meetings had, or tasks done. Build a business or multiple businesses that can operate without you, but set the example as the first employee.

Give away your knowledge freely— karma will come back 100-fold, even years later.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top