I used to be anxious about others potentially knowing more than me.
I felt unworthy compared to the successful people I’ve met.
But then a mentor told me that these are not competitors, but potential mentors and business partners.
And you’d want to have the very best on your team, right?
But why would these other folks want to collaborate with me?
Because you can add value in many ways— you don’t have to be better than them at their particular thing.
Fast forward 20 years and I’ve partnered and mentored folks who are brand new to our industry, but have shown a dedication and willingness to serve.
To create value instead of taking from me.
To reduce the burden I’m carrying instead of adding to my load.
Consider where you are… What are you doing to find quality partners?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
