The larger teams have given me a bigger “empire” of people, projects, and gross revenue.
But when it comes to profit, I did far better years ago.
You see, the more people you add, the more overhead you have to manage.
And it’s harder and harder to catch low-quality team members trying to sneak in— the unemployed brother of one of your employees and the slacker who believes you are rich, so they can just coast off your hard work.
Yet if your company is not growing, you’re not creating upward mobility for your good people, who will leave.
No matter the industry, your #1 challenge as a business owner is recruiting leaders who care about the company almost as much as you do.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
