Some random tweet of mine got 2,900 likes and 800 retweets.

I could never have guessed it– it was nothing special.

But that’s why you let the data guide your decision-making– not your own biased opinions.

I’ve learned over the years that I’m a lousy winner-picker.

So I let the algorithm do the work for me– to find the needle in a haystack.

And I put more dollars and effort into what generates traction.

I’ve made thousands of pieces of content, which is “many shots on goal”.

And even though only 1 in 10 pieces of content does decently, that’s more than enough– since I can boost it, cross-post it to another social network, convert to a blog post, repurpose it into an email, make a one-minute video about it, and so forth.

How about you?