Some random tweet of mine got 2,900 likes and 800 retweets. I could never have guessed it– it was nothing special. But that’s why you let the data guide your decision-making– not your own biased opinions. I’ve learned over the years that I’m a lousy winner-picker. So I let the algorithm do the work for me– to find the needle in a haystack. And I put more dollars and effort into what generates traction. I’ve made thousands of pieces of content, which is “many shots on goal”. And even though only 1 in 10 pieces of content does decently, that’s more than enough– since I can boost it, cross-post it to another social network, convert to a blog post, repurpose it into an email, make a one-minute video about it, and so forth. How about you?