Your brand is not the clever tagline you or your marketing consultant comes up with. It’s the sum of positive and negative experiences that your customers and clients have with you over time, synonymous with “word of mouth”. To ensure you’re building lots of small, positive deposits into your brand bank account, you need solid operations.
We call this “repeatable excellence”, where they know they can count on you to deliver the same experience consistently. Thus, solid people, process, and platform are critical– to be able to execute checklists reliability.
That’s less about advertising, gimmicks, or SEO tricks– it’s about documenting exactly what you do and squeezing out the people and processes that have failed you.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
