The Power of Google Alerts and Authentic Expertise for Business Success

Every morning, I get these notifications from Google alerts about my name and the companies I’m involved with.

Google alerts

Now, some might find this a bit strange, but let me break down why I find these Google alerts really important:

Expressing Gratitude and Celebrating Success

I’m not just checking these alerts for the fun of it. I’m actually on a mission to spread some good vibes. You know, when I see stuff about my clients, partners, and team members doing awesome things, I make it a point to give them a virtual high-five. It’s not just about saying, “Hey, great job!” It’s about showing off their cool skills and celebrating their successes for the world to see.

And you know what’s cool about this? It’s like hitting the gratitude button in your brain. Feeling thankful is a superpower—it’s like a positive energy boost. Seeing all these achievements makes me realize that I’m surrounded by a bunch of rock stars who are all on my side. It’s like a team of champions working together to kick some digital marketing butt.

So, it’s not just about checking off alerts; it’s about soaking up that gratitude goodness. It’s like a reminder that we’re all in this together, pushing each other to be awesome. And let me tell you, being grateful isn’t just a nice thing to do—it’s like rocket fuel for your positivity and success mindset. It’s the secret sauce that keeps me motivated and connected.

Data-Driven Content Direction

These alerts they’re like my secret weapon for staying in the loop. I mean, in this wild world of the internet, things change faster than you can say “digital revolution.” And keeping up with the ebb and flow of what’s being shared, liked, and talked about is like having my finger on the pulse of the digital cosmos.

Now, here’s the kicker—I’m no psychic. I might think I have these brilliant ideas that are going to rock the digital landscape, but guess what? The reality check is often a bit humbling. My gut feeling isn’t always spot on. That’s where the magic of data comes in. Those alerts? They’re like a treasure chest of data-driven insights that tell me what’s actually clicking with people out there.

Do you know what’s cool about data? It’s like the truth serum of the internet. It doesn’t care about my grand ideas or what I think is awesome. It just lays out the facts plain and simple. So, when I peek into those alerts and see what’s getting the thumbs up, it’s like a reality check that keeps me grounded. It’s like a roadmap showing me the way that people are actually moving.

Now, let’s dive into the nitty-gritty. Remember that “Dollar a Day Strategy” that you might have heard of? Yeah, that’s my digital calling card, my claim to fame. But not everything I touch turns into gold. Take the “Topic Wheel” concept, for instance. I gave it my all, but it didn’t quite set the digital world ablaze like I hoped it would. And you know what? That’s just how the digital cookie crumbles sometimes.

And this is where those alerts earn their keep. They’re like a trusty compass, showing me which paths are paved with gold and which might need a bit of rerouting. I’ve learned to embrace the lessons from both hits and misses. It’s not about being right all the time; it’s about letting the data guide the way and being open to unexpected twists and turns.

Practicing What You Preach

These alerts aren’t just pixels on a screen; they’re like treasure maps guiding me toward golden insights. You see, sifting through these alerts isn’t just a mindless ritual—it’s like assembling the building blocks of a secret code. And what’s the secret code, you ask? It’s all about documenting what’s actually working, turning it into these nifty Standard Operating Procedures (SOPs) that anyone can pick up and follow.

Why go through the trouble, you might wonder? It’s all about keeping the gears of progress greased and ready to roll. Imagine having a guidebook filled with battle-tested strategies, proven tactics, and data-backed insights. That’s what these SOPs become—a sort of digital playbook that lets anyone on our team tap into the collective genius of our journey.

And here’s where things get really interesting—I’m not just about lip service. I believe in practicing what I preach, walking the talk, and doing more than just parroting what others say. I mean, let’s face it—anyone can toss around buzzwords and catchphrases. But it’s a whole different ball game when you’ve got skin in the game when you’re sharing not just theories but tales of trials and triumphs.

Think of it as this: when I blend my own experiences with the wisdom of the wizards I admire, it’s like crafting a magic potion of credibility. It’s like saying, “Hey, I’ve been there, done that, and I’ve got the scars and stories to prove it.” This fusion of real-life know-how and proven methodologies is like a potent elixir that makes us more than just credible—it makes us invaluable.

So, you see, those Google Alerts aren’t just digital blips; they’re breadcrumbs leading me toward a treasure trove of wisdom. It’s about taking the triumphs, the tumbles, and the insights that pop up on my radar and turning them into a roadmap for anyone eager to follow in our footsteps. It’s about proving that it’s not about the talk—it’s about the walk, the action, and the blend of authenticity and expertise that sets us apart in this digital wilderness.

We no longer need to “sell” because others are doing it for us, and our expertise shows through.

How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy

How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy

Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar a Day strategy.”

How did I do it?

I used the Dollar-a-Day strategy to boost his best tweets. I boosted any tweet that I felt had a lot of value for his core audience for $1 a day, just to generate engagement.

He was in Pakistan speaking at a conference, so I boosted his video to the attendees there. On Twitter, people follow what’s popular. So, I shared crowds following him plus shots with well-known people.

When you start to go viral, you can rely just on organic growth. But to get the initial conversations going, I had to spend $70 to boost 10 tweets for $7 each over a week. I boosted 10 tweets because I wanted to let the algorithm tell me which ones are winners since we are always wrong as humans.

Your audience wants to relive highlights, so boost those.

Who would have thought that this picture with @darrylleeisaacs would get a lot of personal injury attorneys following him?

How do you know you have a winner?

Tweets that got over 20% engagement are winners— meaning 2 in 10 people clicked on it, viewed his profile, commented, etc. Normally, he got 2-3% engagement, which is why I needed to tweet 100 times to find approximately 10 winners.

This is his best post, getting penny engagements, and 5% of people who saw it followed him. @sunnyaliEC is the most loved entrepreneur in Pakistan.

I’ll bet you have dozens of pictures on your phone with someone well-known, where you can honor them with gratitude. The most connected people in any industry are the conference organizers— honor them!

The Misconception

Some people think Twitter is only text. But his videos often get over 50% of people stopping to watch. And then when I boost, my cost-per-view is fractions of a penny.

I literally grab pictures and videos straight from my camera roll. For example, this book was given to him by @kfreberg–the #1 PR professor in the US. I tagged her and boosted it to her followers- super relevant for both of them.

It’s just as hard to go from 10 followers to 100 followers as it is to go from 1,000 to 10,000. Use $1 a day to speed up the beginning of that curve. Promote a friend’s company like @blusharkdigital so they share your posts.

Watching the magic of the Dollar-a-Day strategy unfold

A week later, he hit 15,000 followers and also got a blue check. This increased his engagement rate by 30%–more trust. If a post would have gotten 100 likes, he’d get 130 likes.

Unlike other networks, no extra cost to post a pic.

I also found content that worked elsewhere and repurposed it into Twitter. Reddit is my favorite source, followed by blog posts he’s written, snappy things I overhear friends say, and Facebook. Build threads like this to stack engagement.

Dollar-a-Day works wonders!

I invented the Dollar-a-Day strategy 15 years ago and works on all social networks.

Dollar a Day Strategy

You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I’ve shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to his expertise, his followers would be low-quality and random.

I used high-engagement posts to break through the noise, allowing people to see that his expertise is worth looking at and listening to.

It is a relationship-building strategy called FGF— Find, Give, Friend.

You may be posting really good tweets, but when you have no followers, nobody will see your stuff!

Check out where Gavin is now!

If you haven’t leveraged the power of the strategy yet, here is the Facebook for a Dollar-a-Day Strategy course that will help you get started! Also, you may want to take a look at The Magic of $1 a day on Twitter – Start Using This Immediately!

When wrongdoing catches up with you

Unfortunately, he failed to take care of what I had built for him because of unacceptable business practices. If you’d like to know more about that, read the two articles below.

Empathy Firm: Gavin Lira and Grant Lira Boast How They Run a Fake PR Agency

Fake PR Agency CEOs Ulyses Osuna, and Gavin Lira, Under Investigation

Read More from my Blog

Client Feedback – The Killer Hack to Get More Clients

Caleb Guilliams stresses the importance of client feedback

The killer hack to get more clients and referrals is to ask your clients to describe what it’s like working with you.

Especially when you hold a live event like Caleb Guilliams in Denver this February.

At the end of each day, we went around the room, giving clients an opportunity to share their “aha moment”.

Invariably, this was powerful public praise for Caleb and his team.

Try getting this sort of energy in a post-event survey or mass email asking for feedback.

Caleb had the cameras rolling.

The energy was high, and you could feel the “family” vibe of people who initially met as strangers but left the workshop feeling like they’d been friends for years.

Imagine if you systematically collected footage like this to supercharge your professional service firm.

It will work for you if it works in a “boring” industry like financial services.

And it helps to have a strong framework to teach from, killer public speaking skills, and a killer team to run the events.

The training and stories can be repurposed into webinars, articles, social media posts, and ads.

Are you building your marketing materials this way?

How To Build a Unique Personal Brand in 2023

A company stands out in the crowd – in terms of increased sales, more awareness, and better customer experience because of a strong and value-focused brand.

For instance, the Adidas brand is a company known for sporting success.

As a sportsperson, you are confident about any product you see the Adidas logo on. That is the value the brand has projected to its customers over time.

In the corporate world, branding reflects a company’s values, how it acts and serves the people, and how those values are projected. It is what a company stands for. However, it is not just for companies.

Professionals have unique goals, interests, skills, values, and stories to share. And in an ever-growing digital world, having a personal brand is expected.

I want to give you a behind-the-scenes look at how you can grow your personal brand because whether you are a founder or an entrepreneur, it is hard to become known, especially if you do not define your personal brand.

I will give you a little tour of how to do it. I hope that by the end of this article, you will know what you need to do to develop your personal brand, be seen on social media, what to say, how to connect, and use some pro-level tips.

What Is a Personal Brand?

A personal brand is similar to corporate branding (a company’s all-inclusive marketing strategy) in many ways – but more personal as it is who you are, what you stand for, and the values you want to project to others.

Personal branding is steps/plans, actions, and guidelines that prove you are who you say you are when we look at your identity and values.

A personal brand helps individuals market or communicate their identity and core values to potential employers or clients. 

Several aspects are involved in building a personal brand, but in an ever-growing digital world, building your personal brand is vital in the online space.

Having a personal brand online is synonymous with having an online presence and can be achieved by growing an online presence on social media platforms and through a personal brand website or portfolio.

Let me show you what it means to build your personal brand across different social networks.

How To Build a Personal Brand on Facebook

Many people use Facebook as a user. For instance, if you click on my user profile, you will see my posts, videos, and photos I have posted, as well as the number of friends I have on Facebook.

What I want you to do, as a young entrepreneur, is to create a public figure page. Search for me on Facebook, and you will find my profile and public figure accounts. The latter is a business page called Dennis Yu. With it, you can access ads and analytics. 

On my business page, you can see that I have different posts that look personal and friendly, where I am interviewing other people in our industry, speaking at conferences, and hanging out with clients.

You want to use inception here when you influence people who influence your target market or people who you want to buy your product or service, especially if it is a SaaS.

You want people to see who your other customers are in a non-sales way. So I can come here and create ads. 

I also want you to know about the power of videos. They can be powerful when you make short vertical or horizontal videos on your smartphone without making them look like ads.

When you make videos like that, you get people to believe you are bigger than you are. That is the whole thing about trying to look big.

I asked my buddy, Grant Cardone, to record a video on how to make one-minute videos. Here is what he did.

Grant made a video rather than talk about making a video. The key to making one-minute videos is to capture the audience’s attention. Grant was recording it on his phone, and then his little girl came in and interrupted unexpectedly. That is perfectly fine.

What he did was get your attention. You are not trying to make a professional video. You are just trying to humanize the person behind the camera.

Now, what I did next was to boost the video using ads so 130,000 people saw it, many of whom were fans of Grant, and I got this for maybe half a penny for each person to watch my video.

So think about the stories that you want to tell, and think about your product. Think about your idea and story as a founder.

Talk about how you are solving problems and everything except for, “Hey, we have a cool software product. Sign up for a demo. I would love to spend 15 minutes with you.”

You could certainly do that, but you want to earn the right to get people’s attention, and you can see here that this is driving more people who want to engage. That is how you build relationships at scale. 

How To Build a Personal Brand on LinkedIn

Now, I want to show you the same thing on LinkedIn.

If we come to LinkedIn, you will see that I have 30,000 connections. I make different posts and often just cross-post from other channels like Twitter, where I take a screenshot and then say, “Hey, who is with me on this one?”

That moves people to engage by liking, sharing, and dropping their comments, which I also reply to and engage in further discussions. That is how you drive engagement on LinkedIn.

LinkedIn will be fantastic for you to drive business development and partnership deals because you put things out there about what you believe in that is tied to the values of your product and talk about challenges.

When you are authentic, which you have heard before, but in a professional and empathetic way, you will see all these people wanting to engage with you.

Engagement on LinkedIn can also be driven by resharing content, honoring people, or just writing a realization that you had. You help people learn about you when you put content out.

I am showing you how to build more leads. You need people to buy your product at scale. You can do that by hiring salespeople and taking lots of meetings.

The thing I see with lots of young entrepreneurs is they listen to advice their friends and family give. Those people are well-meaning, but you need to talk to your customers, people who actually will buy. They should be people currently going through the pain you are trying to solve. 

How To Build A Personal Brand On Twitter

Here is an example of what I did for my friend, Jan, who runs the Virtual Summit Mastery. I wanted to help them drive more sales by making a tweet he gave me. I used my account because I have the blue check and over 70,000 followers.

What I did next was to make another tweet to edify him by saying, “Hey, I learned this from Jan. He is amazing.”

personal brand

It is another secret of content creation many people do not know. The secret to influencing is to use a technique for building business relationships. It works across all channels. I think this is something you can apply right away. 

Looking at my analytics, I have tweeted 518 times in the last 20 days. That is about 20 tweets a day. I would go on a rampage and tweet ten times at once because I had a thought in the shower. Anytime a thought crosses my mind, I will go ahead and tweet that.

You can tweet about anything, such as honoring other people, providing thoughts on your food, or just showing you are a person so that you are not just being a consumer. That is how most people use Facebook, Instagram, and Twitter.

There will always be an angle that ties back to what I am doing and care about, such as knowledge and relationships because that will ultimately help sell my product. People buy because they identify with who you are.

How To Drive Engagement To Reach More People

Over 20 days, I got 861,000 impressions from my tweets, so maybe a quarter million. On most days, some tweets get as much as 60,000 impressions. On other days, it gets as low as 30,000.

You cannot predict which tweet will take off, so just put a lot of stuff out there. 

Here is the point. There is no limit to the number of tweets you have. There is no penalty. With Facebook, you can post once or twice a day. On LinkedIn, post once a day. On Twitter, you can post 50 times a day with no penalty.

That is cool because if you post, it will just go right to the top of the feed. So, the more followers you have, the more people will be able to see it, which results in more engagement to drive the algorithm and more reach. 

A couple of weeks ago, I made a post to share a failure that happened. It was a LinkedIn post, but I re-posted it to Twitter.

And this can go for my other social media posts, too. I would take my top Facebook posts and post them to Twitter or YouTube. Sometimes, I take my YouTube content and post it to a blog. I can reuse content between all of these different channels.

That is to show you that you can reuse content from channel to channel, so you do not have to worry about trying to create different content for LinkedIn, Facebook, Twitter, your blog, or whatnot. 

I received 1,000 engagements out of the 10,000 impressions on the post. That is a 10% engagement rate in general.

On social networks, you want a 10% engagement rate. It means that for every ten people who view your posts, you want one of them to like, comment, or share. When that happens, you will keep getting more reach.

So, if you are not getting engagement on social media, that is okay.

You need to get a few people to start engaging, and even if just one person engages, that can be enough to drive a deal. That person can run a conference or invite you on their podcast. That will give you access to another 10,000 people.

Is Paid Social Media Post Boosting an Option?

Let me tell you a little secret most people do not know. You can boost a post to get lots of extra traffic. It is easy.

I have a whole course because the topic is deep, but I want to show you this one simple thing you can do to boost important posts on Facebook, Twitter, and LinkedIn to ensure you get better reach.

Posts that get engagement on social media will reach a significant number of people organically. But with post promotions or boosting, you have the advantage of micro-targeting to the exact audience that you intended for your post.

Some of these posts show they are already being promoted. What does that mean? It means that I spent money to drive ads against them. The ads can micro-target people who are fans of a competitor or someone else. If they follow someone, I want them to buy my software. 

If you are looking to boost your social media posts, ideas, blog, products, services, or books organically, there are two ways to go about that. First, you can allow an anonymous user to share it on their timeline. That is what I did with Yan.

Secondly, you can promote it on your timeline with your followers. But to implement the second part, you should focus on increasing your audience so that your voice becomes louder.

Write more posts and share regularly to build on the audience. If you have limited posts and do not write regularly, repurpose your posts’ headlines (including curiosity phrases) and add interesting images to portray your idea.

Building a successful personal brand on social media takes time. It is a marathon, not a sprint. So keep posting regularly, and you will see the benefits in the long term.

Why “Fake it till you make it” is terrible advice

Adam Urbanski, founder of Marketing Mentors

Be careful who you hire as your coach. This is literally a messenger convo I just had! All I can say is… YIKES!

I wish this was an isolated experience. Sadly, I have such convos quite often.

20- and 30-some-year-olds who haven’t figured out life yet are announcing themselves to be success gurus. Here’s my go-to practice to quickly check them out.

I scroll through their profile banners. Here’s a somewhat typical two or three-year banner history for so many of them:

>> Drunken high-school or college picture.

>> Check out my awesome body stage.

>> Real-estate, bit-coin, “you-name-that-mlm-I-be-a-millionaire-tomorrow” stage.

>> Tropical paradise / re-discovery / “I’m-now-an-enlightened-being” stage.

>> Fitness or life coach stage (I now know everything about how to be successful and can help you get there in 90 days.)

>> Marketing guru! (I have arrived: “submit-to-my-high-ticket-selling-skills” stage!)

Of course, in real life, those banners often tell an even more colorful history. Each one is entertaining and very revealing that the person who’s about to take your money has zero qualifications to actually deliver on their promises.

Now, don’t get me wrong. Everyone has to start somewhere. I totally get that. And learning marketing and selling is a powerful skill that will definitely help you get ahead. But skills don’t replace ethics! Do it the right way.

So here’s my advice if you currently find yourself on a trajectory I just described:


Don’t promise to help someone build a 7-figure business if you haven’t built one yourself and have never actually helped anyone do it.


Identify a winning experience and teach people the skills and lessons you have already mastered.

For example, the person in this convo (who just blocked me because I called them on their shit) could easily teach people how to develop good sales skills.

Maybe even how to land a well-paid, commission-based sales position somewhere. That’s what he’s done… Heck, I could help them turn that into a multi-six and seven-figure business rather quickly – I’ve done this and helped others in a nearly identical position do exactly that.

Then they could teach the “how to build the 7-figure success” stuff themselves. But not yet!


Do something, achieve something first – even if it’s relatively “small” – there are plenty of people who would likely pay you to teach them how to do that “small” thing.

And you’ll likely find success quickly (and ethically) doing that!

That’s my rant and lesson for the up-and-coming gurus.

Do the right thing.

DO THE WORK first!

P.S. My door is always open to people who want to monetize their genius and expertise. Want to package what you know into really amazing offers that actually help people and are based on your real skills?

Let’s talk. I’ll help you make so much money and create so much good impact so fast that your head will spin. And yes – I’ve done this, hundreds of times (actually, I can probably say THOUSANDS of times.)

Full credit to Adam Ubanski, founder of Marketing Mentors.

When you speak your goals, the universe will conspire to achieve them

6 years ago, Mark Wagner, had a mission to build a software company. Here’s his YouTube live:

And today, he is a co-founder at Gantry Technologies, creating dashboards for companies who want to get the most out of their Kubernetes infrastructure.

Most people are afraid to vocalize their goals– keeping them inside, fearful that letting others know could lead to ridicule if they flop.

But the brave few who take the initiative to put their goals on display for all to see will attract help from all corners of their life— people they didn’t even know could help.

Witness the power of the one-minute video. In this case, more like 10 minutes. And for good measure, Mark made another one, this on what he’s hoping to do after college.

You can use video to also ask questions and as an exercise to help you clarify your thoughts.

People think video has to be “perfect”, so they postpone making it, robbing them of the opportunity.

Being on video is unavoidable, so we must all build skills here– whether through Zoom calls, client meetings, training, or even hanging out with relatives across the country.

As entrepreneurs, we all know the importance of telling our story and sharing it with the world.

Making videos is a great way to do this- but what if you’re afraid people will judge your video or not like it? You may be suffering from perfectionism in which case you need to start making one-minute videos that tell your story so that others can see who you are and help make your dreams come true.

It’s time to take the plunge and start making videos. Yes, videos are scary but they can also be very rewarding when you share your goals with people who want to help you reach them. We recommend starting out by telling your story in one minute or less using a video blog (vlog) format.

This will give you practice editing and screen shooting while sharing what motivates you most about running your business without being too overwhelming for yourself or others. If that sounds like something worth doing then let us know! Our team is ready to partner up with you so we can create an amazing marketing plan for success together.