Dennis Yu

The Power in Presents

The following is a guest post by Dr. Casey Sanders from Fort Worth, TX.

There is always something internally satisfying about unsolicited smiles. Those that are unexpected – yet when they occur, they light up the entire room. The kind of smile that blindsides you. The smile that bleeds joy, relief, and thanks.

When I set out with an initiative to pour into my community out of abundance, I never expected to see this kind of smile. Yes, I expected to see SOMETHING, I was just unsure of what. After all, $100 just does not seem like much to any business… or so I thought.

When the coronavirus hit, many businesses in my area struggled and even closed. As an upper cervical doctor, my practice was seen as essential and therefore allowed to stay open. Others were not as fortunate. They were forced to reduce occupancy, stall necessary sales, or even close entirely. 

There was an unfulfilled need that ultimately led to the death of many small business owners’ dreams. There was nothing they could do about it, apart from hope things got better. 

A discussion among members of The Black Diamond Club community sparked an idea to lend a hand.  For me, Rally Keller was born.

I spent the next months scouting local businesses in need and going to them directly. I stepped in, slapped $100 on the counter, and asked them to open a tab under my name. 

I would invite the community to come in and say, “Put my food on Dr. Casey’s tab,” to increase awareness of the business, draw in new customers, and – above all else – aid in providing relief to those businesses in need. 

After all, it was only fair to me. If I could open my doors, it was my duty to give back to the community I love. 

The campaign started well enough, but it was not until I began to implement the strategies taught by Dennis Yu and his team that things really got going.

I started shooting 1-minute-long videos and spreading them over various social media accounts using Dennis’ lessons, and BAM!

Not only were the $100 tabs disappearing in noticeably short periods of time, but so many people were seeing the videos that they were taking orders, dropping in to grab their own tabs, or even adding to mine!

Because of these social strategies, an entire community was afforded MASSIVE benefits.

And the smiles – the smiles on the faces of the business owners who were quite literally saved by the very people they served… that was worth every bit of effort.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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