Dennis Yu

Buying guest posts – a smart SEO strategy

Guest Posts /

The SEO pros out there will argue whether buying guest post opportunities are a smart SEO strategy. But most will agree that $500 is the going rate to be able to guest post on a high DA site. yourcontentfactory.com is a DA62, and free-ebooks.net is a DA73, which is beyond what you can even get on such sites. And our sites are not available for purchase– even in private networks. For the “SEO pros” out there– I believe Google can spot your private link scheme, even if it’s triangular or delayed. But if you’re a client for any of our packages or a member of Office Hours (our $100 a month membership), I’d like to offer you one guest post on my sites to boost your SEO. That’s my gift to you! Restrictions: Ready to build up your SEO link power so you can rank on more competitive keywords on Google?

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3 Ways a Coeur d’Alene Chiropractor Brought the Community Together

Guest Posts /

The following is a guest post by Dr. Amy Spoelstra from Coeur d’Alene, ID. There’s a ton of stress right now.  We can acknowledge it – we don’t want to just ignore it. It’s just like feelings in our brain-based parenting.  We’re like, “Hey, you’ve got to have the feeling. You’ve got to feel the feels, and you’ve got to acknowledge them, and you’ve got to connect with them.”   Then you ask, “What can we do about it?”  That’s what we’re doing.  We’re admitting there’s a lot of stress right now.  There’s a lot of unknown; a lot of “Ooh, what do I do?” The fact is, we can control the controllable. That’s all we can do. We talk about this a lot in our office.   What can we control? One: We’re doing absolutely everything we can to support ourselves, our families, our practice members, and all the people in our community that we love.  Two: We’re supporting our community on a broader scale. That’s why we’re doing a lot of giving, and we know a lot of you guys are, too. We love you for that.  There are a lot of families that are in a lot of need right now. We know that, so we’ve got some things going on for that – and we’re keeping our office open, just like we’ve done this whole time.  We are opening up tabs with our local small businesses because we want to support them, spread some joy by giving our amazing community free stuff, AND make a positive impact on our community during a uniquely challenging time. The holidays can be stressful, so we thought some self-care would be perfect.  We worked with the owner of Earthly Beauty Bar in downtown Coeur d’Alene to purchase beauty masks for the whole community.   We also helped Coeur d’Alene warm up with some hot tea after some fun in the snow when we opened up a tab at The Spice & Tea Exchange in Riverstone.  All they had to say was, “Put it on the chiro’s tab!” Three:  We are taking care of our bodies and helping others take care of theirs.  There are things that you can do for you and your family’s bodies to help adapt to stress, and to help build resilience to whatever stressors are out there. Taking care of yourself now is so important because we have a lot of stress.  You may be thinking,” I’m doing okay,” but the reality is that stress can have a big impact on what’s going on in your body.  Ultimately, we want to be able to get through this and not have challenges in the future.  It’s so important to take care of yourself now – concentrating on what you can do, controlling those controllable, and having these action steps. It’s actually not a choice right now.  We’re not just talking about physical stress – we’re talking about physical, chemical, and emotional stress.  The emotional stress in the last eight months – and even now – has been one of the most harmful things.  All of what we do is about building resilience and adaptability, resilience, and adaptability. It’s not just about being in stress, and it’s not just about right now- it’s about the future.   We support our physical, chemical, and emotional well-being, reduce stressors, and improve resilience and adaptability by having our nervous system balanced. The reality is, we’re living in this world right now, and there are stressors.  There’s always the question of what we’re putting into our bodies.   That’s what we are here to support you with.  We’re happy to help our community in every way we can.

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Beyond the Smoke and Mirrors: What It Really Takes to Build a Successful Marketing Agency

Growth Mindset, Business, Client Management, Communication, ethics, Featured, Guest Posts, Hustle, people management /

This is a guest post by Nick Jaworski of Circle Social Inc. Owning multiple 7-figure digital marketing agencies, I never found the typical social media crowd very helpful. There are a lot of smoke and mirrors in the digital marketing world. Fake gurus are everywhere, but even the bonafide have never appealed to me very much. When I started my agency, I wanted to build something meaningful and impactful. And one thing I learned about impact over the years is that the bigger you are, the more impact you can have. I quickly realized that the majority of the experts out there were one-man bands. Maybe they had a couple of VAs or a Community Manager helping them out, but they’re not what I would now consider to be a large or scalable business. As I’ve learned over the years, that’s about as far as most people want to go. Whether it’s fear, lack of know-how, or just no interest in taking on the huge amount of work and responsibility that comes with growth, most agencies don’t make it past the 3-4 person stage.  I’m a big admirer of Dennis and all the work he’s put into helping young people and really having an impact on the world by sharing his knowledge. He also knows what he’s talking about. When I first started my agency, I had so much to learn and, like many in the same boat, scoured the internet for people to learn from. However, all I ever heard were platitudes like “content is king,” “marketing is about building relationships,” or “tell your story.” From the get-go, my agency was focused on return on investment. What really attracted me to digital marketing originally was the data. The fact that I could tie our work to real ROI, where I could prove our value to our clients. This is where Dennis stood out. I could tell from reading his content that he had true expertise in helping real companies. That’s why I was very interested in sharing my experiences on his blog as he’s the real deal. When I entered the realm of digital marketing, there was something glaringly missing from me in the world of social media and marketing influencers I found online. None of them owned large companies with a lot of staff.  Instead, as I started to network and get into the world of business, I saw all these people running 8 and 9-figure companies, but I never saw these people online. These people led or had built huge companies and most didn’t even have a Twitter profile. More than that, many of their companies didn’t either! That told me that following the online social media crowd was unlikely to be the road to success. Speaking with Dennis, I wanted to share a real story of what it truly takes to grow a successful agency. I registered my business in 2016 but didn’t actually launch it till late fall, so almost 2017. By the end of 2020, I had scaled it to a full-service agency with a consulting wing, marketing wing, over 20 full-time, W-2 staff, and a national reputation as the foremost expert in our niche. Our largest client does over a billion dollars a year in revenue, while most land somewhere in the $10-300 million range. That’s a pretty cool success story, but the reality is that it’s extremely rare and it took a tremendous amount of effort, risk, and investment to get where we are today. This article is not going to feed you a lot of BS about overnight successes and “passive income.” It’s going to talk about the never-ending real work and sacrifice that goes into it. Unemployed and Starting the Business I had been a teacher and, eventually, a school administrator ever since I left university. I had developed a reputation as a turn-around guy for schools, someone who could come in and fix failing programs. This led to me being called in by the largest daycare operator in the US to fix one of their most troublesome schools in Indianapolis, IN in 2015.  That turned into a nightmare. It was in a low-income area with lots of drugs and gun violence. We had just had a shooting at the school less than a year before and now the program was on probation by the state for the third time in less than 4 years and was going to be shut down. My job was to come in and turn it around.  After a year of 80-hour work weeks, no organizational support, and the challenge of finding quality teachers willing to work in one of the more drug-infested, violent areas of town for $8 an hour, I finally got the school re-licensed by the state and on track to national accreditation. It was an amazing accomplishment, but I didn’t want to be there. It’d been hell, so I asked for a transfer to a new school. Instead of transferring me, they told me that, since I clearly didn’t want to be there anymore, they no longer needed me. I was let go that day. That was the last straw. I’d been in education and working for other people for nearly two decades. I was burned out. So I decided to start Circle Social. I started it out of my house in-between caring for my daughter. We had just $2,000 in the bank and my wife was only making $10 an hour, so we couldn’t afford daycare. Circle Social was off to a pretty inglorious start. I was writing 1,500-word blog posts at $10 a pop under the company moniker, but really I was just a freelancer since it was just me and these were piecemeal projects. You see, nobody starts a business charging high fees. Most who do are quickly realized to be frauds by their clients. Their business may limp along for even a couple of years but eventually folds. To succeed in business, you have to charge

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Three Pointers That Will Improve Your Practice

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The following is a guest post by Dr. Mike DeCubellis from Downers Grove, IL. I wanted to share a few pointers I have found to be extremely helpful in different aspects of business, especially this last year. 1. Professional Relationships These take time and I think most people bail on them before they really grow, but if you have other businesses that you have a relationship with and can work together in some aspect, it really helps build your presence. Remember, the person you are reaching out to does not have you on top of their mind, so they probably do not have you as a priority right away. If it were quick and easy it would not require work. 2. Medical Network I know for some doctors this is a pain point, as they do not want to think about sending their patients away. I know I can not help everyone with my treatment, but if I can at least refer them to the right doctor, I have still helped them. When it comes to personal injury patients, it is a must to be able to have other specialists you can utilize depending on the injuries. Just like you, these doctors have seminars and meetups where they share the doctors they work with. 3. Common Message This is particularly important. Make sure you are consistent with all your messages, and that all your messages say the same thing. If you change your message, it confuses people and they lose confidence in you. This means be consistent from when people see you on the first visit when you explain findings and treatment, to what your staff says, to what is on your website. Go right now, and check make sure you have a message that is consistent. I hope the 3 pointers above help you in your business!

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Lake Country Chiropractor Makes Huge Impact On Small Businesses

Guest Posts /

The following is a guest post by Dr. Mike Merkt from Hartland, WI. When the pandemic hit early last year, it felt somewhat novel – almost like it was going to be a 2-week vacation from work for most of us, then back to life per usual. At this point, we are all well aware that is not the case! Lake Country Chiropractor Dr. Mike Merkt of The Specific Chiropractic Centers decided to help out in his own way.  He says he is used to helping people on a daily basis with the chiropractic care he provides to people, but felt like he wanted to do more for his community during this time of need. “I grew up in the area, and, with my dad owning Tom’s AutoBody in Delafield, small business has always been important to me. I knew there was something I could do to help other small businesses in the area,” Dr. Mike said. “I decided to go around and start opening tabs at local coffee shops and restaurants. It wasn’t only about helping the businesses a little bit, but also helping people that needed an extra pick-me-up, or had hardships from everything that was going on. I also want to believe that it helped businesses get some exposure.” Dr. Mike said that would tell others about the tab in his Feel Good Lake Country Facebook Group, as well as in the Lake Country Restaurants Facebook Group.  He said he plans on continuing to help his community in showcasing businesses on a weekly basis on social media by making videos to spotlight them, opening tabs, and giving away gift certificates. Although it is costly and does take time, Dr. Mike says that it is 100% worth the energy, and that he’s fortunate The Specific Chiropractic Centers has been able to stay open during the pandemic.  One of the purposes for him to showcase businesses is to have an event some summertime. He was able to have an event last year that had multiple businesses as vendors – it had a decent turnout, and he plans to do a couple this year as well.  If you know of a business that would be interested in being featured or helping out, reach out to Dr. Mike, who would love to help in any way he can.   Be on the lookout for these giveaways on the The Specific Chiropractic Centers Lake Country Facebook page!

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Clubhouse, Where You Can Share a Room With Your Favorite Entrepreneurs

Guest Posts, clubhouse /

The following is a guest post by Marie Young from Basking Ridge, NJ. I’m in Clubhouse right now on Social Media Ads for Agents with Dennis Yu, Jason Pantana, and some really wonderful experts on the subject of not only how to do it, but how to do it the right way. Clubhouse reminds of my days at NYU where, one day, the teacher would send in a substitute and it turned out to be the CEO of a major bank.  Tonight was a real pleasure, as well as an eye-opener.  My takeaway is to get ahead of the game and use Google once again.  Interestingly, as Jason told us to use Google Ads back in October, I logged into my old account to see that, back in 2008, I had 11 million impressions for $73.  Tonight, Dennis Yu took us to another level — Google My Business, and I’m spending Saturday night immersing myself.  The SEO ideas are fantastic, and the tools to make sure what you’re doing isn’t just fun, but there’s an ROI.  It has me eager to post and see the results.   I just completed the first of many display ads in a long long time. Spent $201.91, had 445,725 impressions, and 168 clicks.  Now the work begins for even more conversions. The tips and tricks to see what Google searches are made, how my business fits in, how much is cached in Google, and the balance of SEO vs ads depending on the market, is a major help.   Benevolent promotions, and balancing not only video vs. photos but now, Facebook vs. Google, is key.  With Apple’s new iOS update, Google may play an even more important role. I’m going to visit yourcontentfactory.com as soon as the call is over.  If you want to be ahead of the competition, I highly recommend both Tom Ferry Coaching, of which I am a member, and now, BlitzMetrics.   And if you aren’t on Clubhouse, get on it.  It’s worth the logon – there are the gods of just about every area worth exploring, and you can share a room with them!

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1 Minute Videos is Changing The Way We Do Social Media

Guest Posts, video /

The following is a guest post by Dr. Jason Gonzales from The Specific Chiropractic Centers – Chico. I’ve been an entrepreneur for over 10 years and in my time I’ve tried several different types of marketing. Some were a flat-out waste of my time (I’m looking at you, door-knocking), some worked well temporarily (workshops), and some probably would have worked if I had the skills necessary to make it believable (TV commercials).  Then, during a global pandemic when practically every marketing campaign I was attempting was falling apart, came Dennis Yu.  My First Selfie Stick  I was introduced to Dennis Yu on Facebook Live, thanks to the efforts and connections of Shawn Dill and Lacey Book, the owners of The Specific Chiropractic Centers franchise.  Shawn and Lacey arranged for Dennis to do a Facebook Live on Black Diamond Club’s page because they had a hunch that Dennis’s 1-minute video strategy would save our business.  They were right.  Thinking back on that FB Live, it’s like remembering that scene in The Matrix when Morpheus was sitting down with Neo and explaining what the matrix really was and how to get out of it.  For the first time in my life, I began to understand how social media could be more than just a place to show off your latest sneakers or dessert. It could be a place to build a real connection with your community. After Dennis’s presentation, I went and bought my first selfie stick and got to work making short, 1-minute videos. Let People Get To Know You  The overarching strategy with 1-minute videos is that people would rather do business with someone they know, like, and trust over someone closer with a cheaper price.  But how can a community get to know, like, or trust a business owner when everyone is stuck at home?  By watching short videos on social media, of course! The videos aren’t short sales pitches, they’re just short videos about you, or something you’re into. They’re fun and easy to make because I can be me- doing stuff I do already anyway.  Over time people get to know who I am as a person and eventually, they get to know what I do professionally. And when the time is right, guess who they call?  For Years To Come Two things I love most about the 1-minute video strategy is the lifespan of the content and the little moments of life it helps you notice.  Not every video is a huge hit, but a few of them will be and those videos can be played over and over for years to come (and I only had to make it once!).  Dennis explained that just like a retired musician can still collect royalties on some of their “hit” songs, 1-minute videos that perform well can be used for years and years to come.  Once you’re in the frame of mind for making these videos, you’ll start to notice little parts of your life or your daily routine that are worth capturing on video.  For me, it’s been capturing some moments of me playing and spending time with my kids. I imagine I’ll be looking at those videos (that I never would have done if it weren’t for Dennis’ idea) for years to come too.  Thank you, Dennis!

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The Power in Presents

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The following is a guest post by Dr. Casey Sanders from Fort Worth, TX. There is always something internally satisfying about unsolicited smiles. Those that are unexpected – yet when they occur, they light up the entire room. The kind of smile that blindsides you. The smile that bleeds joy, relief, and thanks. When I set out with an initiative to pour into my community out of abundance, I never expected to see this kind of smile. Yes, I expected to see SOMETHING, I was just unsure of what. After all, $100 just does not seem like much to any business… or so I thought. When the coronavirus hit, many businesses in my area struggled and even closed. As an upper cervical doctor, my practice was seen as essential and therefore allowed to stay open. Others were not as fortunate. They were forced to reduce occupancy, stall necessary sales, or even close entirely.  There was an unfulfilled need that ultimately led to the death of many small business owners’ dreams. There was nothing they could do about it, apart from hope things got better.  A discussion among members of The Black Diamond Club community sparked an idea to lend a hand.  For me, Rally Keller was born. I spent the next months scouting local businesses in need and going to them directly. I stepped in, slapped $100 on the counter, and asked them to open a tab under my name.  I would invite the community to come in and say, “Put my food on Dr. Casey’s tab,” to increase awareness of the business, draw in new customers, and – above all else – aid in providing relief to those businesses in need.  After all, it was only fair to me. If I could open my doors, it was my duty to give back to the community I love.  The campaign started well enough, but it was not until I began to implement the strategies taught by Dennis Yu and his team that things really got going. I started shooting 1-minute-long videos and spreading them over various social media accounts using Dennis’ lessons, and BAM! Not only were the $100 tabs disappearing in noticeably short periods of time, but so many people were seeing the videos that they were taking orders, dropping in to grab their own tabs, or even adding to mine! Because of these social strategies, an entire community was afforded MASSIVE benefits. And the smiles – the smiles on the faces of the business owners who were quite literally saved by the very people they served… that was worth every bit of effort.

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You Can’t Pay To Get to the Top. SEO Doesn’t Work That Way.

Guest Posts /

This is a guest post by Dr. Alicia Tsounis from Roseville, CA. Toxic relationships with people and services ruin lives. And so do migraines. One of my main marketing series is “Break Up with Migraine.” I dedicate my life to helping people who suffer from migraines find a long-term solution for relief, without the use of drugs and surgery. It’s time to break up with more than just the toxic ex, migraine – but also SEO. You see, I’m a chiropractor. And in the digital marketing world, digital marketers salivate over people like me. They think I’m desperate for new patient leads and will pay thousands for even the most unqualified lead to come draggin’ through my door. And you know what?  They are right. Countless chiropractors, though their hearts are full of gold for service, have zero business sense. Zero. It’s like taking candy from a baby for digital marketers. I have personally felt severely taken advantage of by the obnoxious promises made by digital marketers and ad agencies. I’ve spent tens of thousands of dollars on what I’ve now found was all SEO BS.  After years of frustration with Internet advertising and marketing, I met Dennis Yu. He has completely revolutionized my understanding of not only digital marketing but the internet itself. Because of Dennis, I now truly understand the analytical component of how and why the internet, specifically Google, does what it does.  I’ve realized the thousands of dollars I would spend on SEO and Google Ads were really for nothing because Google didn’t view me as relevant. With Dennis guiding my business through the workings of Google properly, my business is now becoming more relevant, and legitimate, and showing up on a search engine inquiry with related keywords and tags. I’ve learned you can’t pay your way to SEO and show up as Google’s first pick. SEO is organic, and it’s earned through original content such as blogs and videos. Do your wallet and your business a favor and break up with the idea that you can pay for SEO and Google Ads to receive qualified leads who stay and pay.  Check Dennis out and his one-minute video strategy, tips for original content creation, and his incredible $1/day ad strategy, and watch how it will absolutely allow your business to successfully dominate your sector of the industry.

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Selling Is Not Convincing People, It’s Helping Them.

Guest Posts, marketing /

The following is a guest post by Dr. Drew Vercellino from Chico, CA. “Selling is not convincing people, it’s helping them.” When I first heard that statement from Shawn back in 2016 at a BDC sales workshop, I thought my brain glitched. The last time I was “sold”, I went into a Motorcycle store just to look around and ended up riding off in a brand-new Suzuki GSXR! That meant another monthly installment, increased insurance payment, and dealing with the fears of riding, not only from myself but of my family as well. How was this helping me?  The motorcycle was definitely not something I “needed,” so, of course, I put all the blame on the salesperson for pushing me through that process, running a credit check, and convincing me of how convenient a motorbike was compared to driving when it came to traffic. Traffic was hardly an issue because the farthest I usually drove was about 15 miles, but his description of how the bike would allow me to avoid slowdowns seemed so convincing, I had to have it. Eventually, I owned up to the purchase and accepted that I made the decision to buy the bike, however, that experience left a sour taste in my mouth. I got “sold” and it sure didn’t seem to help me. At this point, my mind was racing and we were barely 5 minutes into the workshop and I started to regret being there.  “How am I going to be able to sit through and learn how to put someone else into the same situation I was in, regretting a buying decision because it didn’t help me solve a problem because I didn’t even have a problem to solve!” But what he said right after changed the entire ballgame: “As long as you’re doing it with integrity and have your prospect’s best intention in mind.”  This was the key that I had been missing when it came to the mindset of the salesperson. I always knew I wanted to help people with the service I provide as a chiropractor, however, my mindset around sales was one of negativity and regret. The workshop continued on with tons of other valuable gems and advice but that key phrase in the beginning literally changed my life. At that point in my career, my business was struggling and what was even more disheartening was that I wasn’t helping anywhere near as many people as I could. So I decided to take Shawn’s advice and make a shift in my mindset around sales to one of helping with integrity and then it happened: my business began to take off. I was determined to make sure the sales process for my future patients was one that would help them feel comfortable and confident in their decision to move forward and less likely to feel regret and question their buying decision.  I began by implementing a thorough pre-qualification phone consultation where we discuss everything from what they’ve tried to what they can expect regarding their financial and time commitments before they ever set foot in the office. This made the entire process a breeze because when people walked into the office, there were no surprises! Not only did this build a HUGE trust and credibility factor with my patients, it made follow-up conversations regarding referrals (my next big implementation factor) that much easier. I literally increased my business 5-fold within just 2 months and I’ve been steadily growing ever since.  My business is now thriving, even in these strange times, and what’s so exciting and motivating is that I get the chance to continue to help more people. I don’t think I’d be able to serve people through my business had I not made that switch in mindset. I actually have these phrases hanging in my office for the last 4 years as a reminder that mindset is key to growth and success. Every time I start a new blog, email, or enter into a sales conversation, I look up to remind myself. 

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