Dennis Yu

How Content Factory helped me see the light on SEO investment

Chris Thompson is the CEO and co-founder of Mike Mandel Hypnosis, a global online destination for world-class hypnosis and personal development training.

This week I had the pleasure of hopping onto a Zoom call with Dennis Yu. We had scheduled an SEO audit of my website. I went into the meeting thinking we were probably doing pretty well, but would naturally have some decent opportunities to improve.  

Then Dennis started ripping through various reports from SEO tools, Google Analytics, and more. He beat me up. But I say that in the best possible way. I knew we had opportunities, but Dennis blew me away with just how much opportunity SEO offers us in our niche of hypnosis and personal development training.

The first thing Dennis pointed out to me was that we only have about 600 pages indexed in Google. For a global business offering online education, having been around for over 10 years, we should have a lot more text for Google to crawl.

Simply put, it’s like we’re showing up to a target shooting competition, and every time we hit the target we get website visitors. But we hardly have any ammunition, so we’re just sitting out of the competition most of the time.
To solve this we simply need to publish more content, which, as it turns out, is a relatively low-cost investment path compared to what we’ve been doing with paid ads on Facebook.

We’ve got three clear paths to get more traffic.

First, we can take the shotgun approach.

We have a huge library of content published in audio and video format. We’ve never published most of this in text format. So other than some lame (from an SEO perspective) podcast show notes, we’re just not showing up for a bunch of keyword competitions.

Solving this is something I can do with a bit of money, but thankfully without investing a lot of my own personal time.  I simply need to build the proper support network of assistants who can take existing content and turn it into articles.

The second path is the sniper approach. Dennis showed us examples of keywords that we should be able to dominate with a little bit of work. These are keywords with reasonably high traffic, for our niche, that we have simply never written about.

If you’re curious about where you rank on Google so you can optimize your keywords, you can find out here.

Fixing this means researching the top-ranking articles, writing something better, and publishing it to our site. We’ve done this before, but we clearly need to snipe off more of these important keywords by writing best-in-class content.

We’ll approach this by hiring skilled writers to join us on Zoom calls, plan out the content, and give the writers access to the recording and transcription of the call, in order to pull together some killer content.


The third leg of our strategy is link building.  Dennis pointed out that our overall link profile is pretty weak. If we put a bit of effort into approaching industry friends with custom-written guest posts, we can build more incoming links in an entirely ethical way.

After the SEO audit with Dennis, I sat down to do some back-of-the-napkin math. If we took the money we are currently spending on PPC traffic and simply invested that in original content creation for the next six months, we may well boost our organic traffic by 100%, which could drive 50% more revenue.

Considering the SEO benefits would be long-lasting, whereas buying traffic is a monthly expense just like household groceries, it seems like a total no-brainer to expand our traffic investments with content marketing.

If you’re reading this I obviously don’t know what opportunities exist for you in the SEO world, but it seems to me that it’s worth finding out. 

Get a professional SEO audit. The return on investment could be superior to any paid traffic campaigns you are currently running.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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