And our sites are not available for purchase even on private networks. For the “SEO pros” out there, I believe Google can spot your private link scheme, even if it’s triangular or delayed.
But if you’re a client for any of our packages or a member of Office Hours (our $100 a month membership), I’d like to offer you one guest post on my sites to boost your SEO with the following conditions:
Conditions for SEO Scheme
It has to be unique, engaging content (not spun in any way) that is worth sharing.
You get two “Do follow” links to any domains you choose, but it can’t be anything shady (we don’t have any clients in those industries, anyway).
You must be a current paying member, or you can still sign up to claim this.
If you don’t want to write a blog post, you can get a content VA to convert one of your videos into an article, which you can buy as a separate task.
Ready to build up your SEO link power so you can rank on more competitive keywords on Google?
Just because you’re on TV doesn’t mean you know what you’re talking about.
I was on CNN in front of 3.5 million people, talking about Facebook’s data privacy and how easily you can manipulate the media for just a Dollar a Day.
It’s scary that people make decisions based on “perceived authority” instead of actual authority.
It must be true because it comes from someone with a blue check mark or many followers.
Indeed, you can use social media to build your perceived authority, like the Dollar a Day course which Alex Berman and I remade.
But more powerful than that is to build your actual authority– to do such a great job for customers that they rave about you.
Collect and distribute their feedback across all channels, using Dollar a Day to promote it. Build your own “Content Factory” (an upcoming course), so your marketing machine runs by itself.
And if several people talking about you happen to drive you some PR (perhaps you use Dollar a Day to target the media), then hats off!
Get your knowledge out there– via your example, openly, and via checklists others can follow.
I’m here to elevate the experts in their field who practice what they preach, not the talking heads trying to become famous.
Social media strategy
Want to know what is my simple strategy to get engagement?
Share your expertise via stories that nobody else but you can tell.
Authority comes from your direct experience, not re-quoting somebody else.
Freely publish what you know– since the right people (who see value) will come to you.
There are no salespeople in the emergency room.
Here’s something that even “SEO experts” don’t know…
So when you take good care of clients, who say good things about you, that’s SEO.
When you are a guest on someone’s podcast, they share the episode on social media and their site; that’s SEO.
When you tweet about your favorite place to eat, that’s SEO.
The people who charge money for SEO will now want to argue with me here– listing out all their favorite tools and techno-babble about how clients couldn’t possibly do SEO.
They need to hire an expert in SEO to do this for them, right?
NOPE– except for rare circumstances where you have a large site or complex technical issues requiring someone like Steve Wiideman or Damon Burton to solve– 99% of SEO produces compelling content that people want to share.
If you’re an industry expert like Glenn Vo in dental, then you’re interviewing the leaders in your industry, creating a group of 30,000 dental professionals.
When these pros talk about you, Google sees these signals, which generates more traffic for you from Google.
And that’s SEO, which is the RESULT of your actions, not the activity!
I hope this saves you a ton of headaches and wasted money from people who would love to sell you snake oil.
If you are one of these peddlers, feel free to argue with me.
I built the analytics at a search engine over 20 years ago– and my job was protecting users from SEOs trying to manipulate the search results.
Your SEO is proof of who you are and what you’ve done. That social media proof is undeniable and is a phenomenal currency.
There’s an argument here that SEO is only the optimization you do that search engines need to find your good stuff– That’s what the acronym stands for.
Traffic and opportunities from having a well-ranked site are nothing if you don’t start with taking care of people.
The BEST SEO advice I ever learned was in the 1900s in Stephen Mahoney of Planet Ocean.
“Build your website for the people that will be your customers over the next 10 years. SEO technical details may change, but people will always be looking for good information from reliable sources”
Stephen Mahoney
When we aim to help people with the best quality we can, we still need to help search engines find it. If we keep our priorities straight, SEO, social, and marketing are essential tools to accomplish those goals.
Three core pillars of SEO:
Site structure
Content
External credibility
Most gains come from content and external credibility but are further supported by the solid site structure from which the content and external credibility bounces off. Unless someone messes with the website after, good site structure is mostly one-and-done. Then start building that relevance and credibility through content.
One of my friends is pitching a roofing company in Cincinnati
They have 5-star, 115 reviews (10X more than their competition), and over 2k followers on FB with good engagement. GBP is optimized, and they make posts. And their business listings are 95% accurate on 30 or so directories.
However, they barely cracked three packs of zip code cards and finished 64th overall in the city of Cincinnati.
Looking at their site, it’s a mess. Google has indexed it. It’s only five pages, and the content is sparse.
It would be the case for technical SEO with On-site optimization, content, and backlinks.
SEO Implication
A friend showed me the five radiology clinics she paid $2,500 a month for SEO.
This SEO agency had done NOTHING for its clinics.
Here’s one more kicker. One of my friend’s clients is a $25 million company, and they have one Google review, and he got 9. He has been in business for six years now. And they are 15 years in business and 1 Google review.
Correct – that’s ONE of the several aspects of SEO (offsite SEO, SEO PR, link building… you name it). But a site that sucks at on-site SEO and cannot receive “the juice” correctly is less effective than one optimized (BTW, you can rank even better than some competitors without links).
I do SEO audits all day, but my website is broken.
I preach the power of personal branding, but I make zero effort to build my brand. I tell other agencies to double their prices, but mine has been the same for the last ten years.
Some people will look at this and say that the cobbler’s son has no shoes.
Or that we should practice what we preach. But they’re missing the point, which is;
Your marketing is no longer done by you, but by your customers and partners.
It’s not a formal “review and rating,” but everything they say about you is social media engagement, mentions at dinner, or casual remarks.
That’s now your marketing.
Your customers will talk about you if you’re good at what you do. Amplify their words by showing gratitude and sharing.
If you’re terrible at what you do, it’s only a matter of time until you expose yourself– no matter how good your marketing is.
The BROPRENEURS who are “keeping it real” say they don’t care what other people think.
The attention-getting extremes of shocking people with controversial remarks (on one end) and inspiring people with “everyone is going to succeed” (at the other end) will die.
I predict this “influencer” and self-declared social media expert trend will revert to old-fashioned PR if it’s not already.
Digital PR. Indeed. The most significant difference between old-school PR and digital PR is that old-school PR is over and done.
Digital PR has SEO implications forever, both from the perspective of the PR showing up in the SERP and also traffic and link benefits. Digital PR is valuable when you get the hit and possibly timeless.
And that is to shift to having other people talk about you instead of us feeling like we need to be motivational speakers giving “Ted” talks or having Popeye muscles.
Word of mouth and referral channels existed before Steve Jobs was even born.
Here’s something that even “SEO experts” don’t know…
Your SEO is your reputation.
What people say about you is Search Engine Optimization.
So when you take good care of clients, who say good things about you, that’s SEO.
When you are a guest on someone’s podcast– then they share the episode on social media and their site, that’s SEO.
When you make tweets about your favorite place to eat, that’s SEO.
The people who charge money for SEO will now want to argue with me here– listing out all their favorite tools and techno-babble about how client’s couldn’t possibly do SEO.
They need to hire an expert in SEO to do this for them, right?
NOPE– except for rare circumstances where you have a large site or complex technical issues requiring someone like Steve Wiideman or Damon Burton to solve– 99% of SEO is producing content so compelling that people want to share it.
If you’re an industry expert like Glenn Vo is in dental, then you’re interviewing the leaders in your industry, creating a group of 30,000 dental professionals. Another example is Eugena Popa, making hypnosis simple.
When these pros talk about you, Google sees these signals, which generates more traffic for you from Google.
A few months ago, he interviewed my friend, Dr. Kim Grimes. And we’re sad to not be able to see it in search results:
And we discussed 5 easy steps to fix this problem, which you should implement for your podcast, too.
Ethan Van De Hey and I discuss how to make his podcast show up on Google
Ethan is a killer podcast host, but he’s also learning how to repurpose this content. We’re going to talk about the five things that you need to do to make sure that your podcast is actually being seen. Because if it’s not being seen.
Then what’s the point of publishing it and it doesn’t really honor your guests the same way. So here we go. Tip number one is buy your domain name, Ethan Van De Hey. Get it through GoDaddy, but WordPress on it. And that way you can blog on it and it’s automatically optimized for SEO. Number two, make sure you’ve claimed all your social media profiles on LinkedIn, Twitter, Facebook, Instagram, Snapchat, TikTok. You name it.
Have all your profiles claimed because when you record those podcasts, you’re going to push them to all those different networks. That increases the signal that Google will see. So Google’s looking at all these signals to determine how you should rank number three. Have a content factory. So when you record that raw episode on zoom or on your camera or on your phone, you have an assistant or virtual assistant or marketing person.
Be able to process that content and push it out to all the other networks. Number four repurpose content and you use the tool like the script. You can transcribe it. Fix ums and AHS. Fix the sound. Create snippets that are in vertical square, other sorts of formats. And then step five. You want to boost it?
So you’re going to promote that. You’re going to tag your guests. You’re going to put a dollar a day against it on Facebook. And Instagram and Twitter so that other people see it get comments and more people will sign up. Subscribe for your podcast, engage. This is how you get more guests. This is how you become better known. This is how you get a job, even if you’re still a student still in school.
And this is ultimately how you build your personal brand and your career. So those are five tips for you on. How you can get your podcast being seen to grow your career.
By the way, I just bought his name on GoDaddy– so make sure you’ve got your name!
Most hypnotherapists get SEO wrong because they think it’s some technical tactical thing related to tools and search engines and programming. That is absolutely not true. The way that you get more patients through Google is you look at the most common searches that Google has around hypnotherapy. For smoking.
Hypnotherapy for phobia. Hypnotherapy for fear of flying. Hypnos. Therapy for PTSD. And when you make these one minute videos that sends a signal to Google because. You take these one minute videos and you post them to Facebook. You take these one minute videos that you post them to Twitter. You take these one minute videos and you transcribed them through various tools, rev.com, otter.ai, and Descript.
Dot com. And it automatically. Is becoming an article. I spoke this article actually on video. And now we turned it into a WordPress blog post, which I can then use and link to my other friends that are hypnotherapists and other countries, because when they make videos on the same topic, And we’re not in the same city, then it’s telling Google the signal that we are friends and we are.
Here is my friend, Eugena Popa, making hypnosis simple.
Eugen Popa on 5 secrets for hypnosis.
We’re both hypnotherapists, right. Or we are both digital marketing agencies. So maybe I would link to my friend Dylan model who serves therapists by doing digital marketing and that my friends demystifies SEO, SEO is about making content. Cody it on multiple different sites and channels, which is what we call repurposing.
Then driving traffic to that. Via a dollar a day, the technique that will help the search engines, see what you’re doing and help people see this so that you’re going to show up better. And the Google search results. Very easy to measure the power of SEO. You do not need to hire anyone to do SEO. My name is Dennis Yu.
And Eugen Papa is one of my friends and I hope that you’ll reach out to him. And I’m so glad to be a part of his conference.
This is a guest post by my friend, Bill Hartzer, who I’ve known for over a decade as a world-class SEO and domain expert. We have 431 mutual friends on Facebook.
I saw him share this knowledge on Facebook and absolutely had to share it here on my blog with his permission.
—
As you may (or may not) know, I run a company called DNProtect.
We protect domain names, offer a domain name protection service, but also recover stolen domain names. Unfortunately recovering domain names takes up quite a bit of my time, as it’s a huge problem that no one talks about.
People are literally waking up in the morning, their email doesn’t work, their website is down, and they quickly realize that their domain name has been stolen. DNProtect is the ONLY company that currently offers a service to recover domain names.
Your domain name is your most important asset. If you lose it, your website is down, email doesn’t work. And if you’re selling stuff online or you’re getting your leads that way, it can be a HUGE hit to your business.
Your business STOPS instantly if you lose your domain name.
I am flabbergasted, to say the least, that people have less security on their domain name(s) than they do on their websites. They pay a domain registrar the least possible for domain registration services. And don’t pay attention to their domain name.
But one mistake can literally take away your business overnight.
I see this happening over and over again, several times a day, because I personally help people recover their stolen domain names. It’s tough to see someone desperate to get their domain name back after it’s stolen, and I never want to see YOU in this situation.
Frankly, I do not want to ever have to talk to you about your stolen domain name.
So, here’s some things that I have learned after recovering a LOT of stolen domain names for clients. These are things that are easy to do, and things that I wish my clients had done so they wouldn’t be hiring me to recover their stolen domain.
Do these right now, today. And please share this with everyone you can, as I know that there are so many people out there that have no idea that stolen domain names are a big problem.
Set up 2FA (two-factor authentication) whenever it’s offered to you by your domain registrar. If they don’t offer it, transfer your domain name to another registrar.
If you are going to use 2FA, consider adding a physical key to that process. You can get a Yubikey inexpensively and add that to the 2FA process. Hackers won’t have the physical Yubikey, so they cannot gain access to your account.
Google offers Google Advanced Protection, so you may consider adding that if you use a Google Account for access to a Google Account (Google Domains). I recommend setting up 2FA when you can, but people need to realize that it is NOT foolproof.
Hackers routinely turn 2FA off when stealing domains. The 2FA that uses an app like Authy or Authenticator (an authenticator app) is better than simply getting an email with a code. SMS text message with a code is better than an email code, but that can be bypassed easily by hackers as well, and I’ve seen hackers steal domains with the SMS text message 2FA turned on.
Turn on registry lock if it’s offered. It is different than registrar lock. This basically makes it more difficult to make changes to the domain, especially name server changes. It’s just another level of protection, but can be turned off by the hacker.
Register the domain for at least 5 years in advance. If it’s stolen or transferred there will be no question as to whether or not it simply expired. I’ve run into this over and over again when recovering domains. We can easily rule out expiration since it was registered for a few years in advance (easy to see via whois history).
Do NOT rely on “auto renewal”, as we constantly hear from people who lose their domains because auto renewal was turned on and their credit card was “supposed to be” charged. And it was not. (Credit card didn’t go through, etc.).
Never use a “free email” such as gmail, hotmail, outlook, etc. as the contact email on the domain. Those accounts routinely get hacked, compromised, etc…
Make sure that you don’t ever use the same email address of the domain. For example, in the whois record of hartzer(.com), don’t use bill@hartzer(.com). If it’s a stolen domain, there will be issues recovering the domain. And you cannot gain access to the domain easily if the domain is using the same domain that has been stolen.
If the domain is stolen you won’t have access to email on that domain. So you cannot easily communicate with your registrar or with me, who is trying to recover your domain name for you.
If you use another email address in your WHOIS record, as recommended, make sure you RENEW that domain name as well. If the domain with that email address expires, then the domain thief just has to get access to that domain name with that email and they can steal your other domain name, as well as any other domain names using that email address in the WHOIS record.
That’s how AirBNB had Tilt.com stolen from them. They had an email address @customtilt.com in the WHOIS record, and someone bought customtilt.com and then stole tilt.com from AirBNB. So, don’t do that.
Finally, consider NOT using whois privacy on domains you really care about. Use a UPS Store address if you have to. But don’t use whois privacy. When it comes down to recovering the domain, when you have to prove ownership, it’s a lot easier if you have not used whois privacy on the domain.
Domain thieves will immediately turn on privacy when they gain access to the domain, then they will attempt to transfer the domain out. There are other ways to make sure that you don’t get your domain name stolen and don’t have to use DNProtect to recover your stolen domain name.
But I won’t reveal all of those since I don’t want to give any extra hints to hackers and domain name thieves on how to steal domain names. If you do the above things, you’re going to have a lot less risk than before.
And, of course if you’re interested in protecting your domain name(s), check your DNP Score for free at DNProtect.com and get your domain risk score as high as you can.
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