Dennis Yu

Mark Horvath

Congratulations to Mark Horvath’s Tireless Work for the Homeless

I had a conversation with Mark Horvath, where I learned a lot about how he has tirelessly helped the homeless through his nonprofit, Invisible People. Mark has dedicated himself entirely to this life mission, striving to educate and advocate for the homeless, helping them secure housing, decriminalizing homelessness, and combating organizations that exploit vulnerable populations. His efforts have led to the creation of feature films and documentaries that have won major awards and garnered billions of views. Mark’s influence extends across multiple platforms, boasting a million subscribers on YouTube and substantial followings on Facebook, Instagram, and TikTok. His content is not just popular but also impactful, improving his SEO significantly, which currently stands at a Domain Rating (DR) of 61 with 8,510 keywords. The more we share his content, the better his reach and impact will be. During our conversation with Mark Horvath, I discovered that; Mark is tirelessly advocating for these individuals on his own dime, working to erase myths about homelessness by sharing news and personal stories. I am honoured to be a part of Invisible People and support his mission. We need more people like Mark Horvath, whose relentless dedication is making a significant difference in our nation.

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Photos Will Help Your SEO Arguably More Than a Ton of Old 5-star Reviews

Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about the processing than the hardware itself) wins. I’ve gotten nearly a million views on my submissions to Google Maps in the last month. When I go to a new place, I spend 20 seconds in a machine gun snapping pictures like a crazy Chinese tourist. The more popular the place, the more views my photos get since they show us as the “latest” photos and because I’m a Level 8 reviewer out of 10 levels. I’m at 30,000 points and each photo is 5 points. So, I can earn 1,000 points by mass submitting every month, which takes about 5 minutes. Don’t even have to leave a review— just go down to the photos section of any location on Google Maps. This section lets you submit videos, too, which you can’t do in the review itself. If you’re a local business, encourage your customers to do what I’m doing since the photos help your SEO— arguably more than a ton of old 5-star reviews. If you’re a real G, you’ll repurpose the photos, videos, and reviews into collages to put on your socials, GMB, and blog. Agencies do this for your clients. People with the latest iPhone perhaps skew towards being “influencers”. Thus, they are more likely to post and care about getting engagements. Guilty as charged with this iPhone15 Pro Max, which is only barely better than the iPhone14. Do you think having the latest iPhone will help you get more engagement? Or is this just a vanity play— a waste of money?

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Is Buying Guest Posts a Smart SEO Strategy?

If you want to guest post on a site with a 50+ Domain Authority, it’s $500, as you can see from this network below. The SEO pros will argue whether buying guest post opportunities is a smart SEO strategy. But most will agree that this is the going rate to be able to guest post on a high DA site. BlitzMetrics.com is a DA62, and free-ebooks.net is a DA73, which is beyond what you can even get on such sites. And our sites are not available for purchase even on private networks. For the “SEO pros” out there, I believe Google can spot your private link scheme, even if it’s triangular or delayed. But if you’re a client for any of our packages or a member of Office Hours (our $100 a month membership), I’d like to offer you one guest post on my sites to boost your SEO with the following conditions: Conditions for SEO Scheme Ready to build up your SEO link power so you can rank on more competitive keywords on Google?

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social media

Social Media Strategy to Drive SEO

Just because you’re on TV doesn’t mean you know what you’re talking about. I was on CNN in front of 3.5 million people, talking about Facebook’s data privacy and how easily you can manipulate the media for just a Dollar a Day. It’s scary that people make decisions based on “perceived authority” instead of actual authority. It must be true because it comes from someone with a blue check mark or many followers. Indeed, you can use social media to build your perceived authority, like the Dollar a Day course which Alex Berman and I remade. But more powerful than that is to build your actual authority– to do such a great job for customers that they rave about you. Collect and distribute their feedback across all channels, using Dollar a Day to promote it. Build your own “Content Factory” (an upcoming course), so your marketing machine runs by itself. And if several people talking about you happen to drive you some PR (perhaps you use Dollar a Day to target the media), then hats off! Get your knowledge out there– via your example, openly, and via checklists others can follow. I’m here to elevate the experts in their field who practice what they preach, not the talking heads trying to become famous. Social media strategy Want to know what is my simple strategy to get engagement? Share your expertise via stories that nobody else but you can tell. Authority comes from your direct experience, not re-quoting somebody else. Freely publish what you know– since the right people (who see value) will come to you. There are no salespeople in the emergency room. Here’s something that even “SEO experts” don’t know… Your SEO is your reputation. What people say about you is Search Engine Optimization. The people who charge money for SEO will now want to argue with me here– listing out all their favorite tools and techno-babble about how clients couldn’t possibly do SEO. They need to hire an expert in SEO to do this for them, right? NOPE– except for rare circumstances where you have a large site or complex technical issues requiring someone like Steve Wiideman or Damon Burton to solve– 99% of SEO produces compelling content that people want to share. If you’re an industry expert like Glenn Vo in dental, then you’re interviewing the leaders in your industry, creating a group of 30,000 dental professionals.  When these pros talk about you, Google sees these signals, which generates more traffic for you from Google. And that’s SEO, which is the RESULT of your actions, not the activity! I hope this saves you a ton of headaches and wasted money from people who would love to sell you snake oil. If you are one of these peddlers, feel free to argue with me. I built the analytics at a search engine over 20 years ago– and my job was protecting users from SEOs trying to manipulate the search results. Your SEO is proof of who you are and what you’ve done. That social media proof is undeniable and is a phenomenal currency. There’s an argument here that SEO is only the optimization you do that search engines need to find your good stuff– That’s what the acronym stands for. Traffic and opportunities from having a well-ranked site are nothing if you don’t start with taking care of people. The BEST SEO advice I ever learned was in the 1900s from Stephen Mahoney of Planet Ocean. “Build your website for the people that will be your customers over the next 10 years. SEO technical details may change, but people will always be looking for good information from reliable sources” Stephen Mahoney When we aim to help people with the best quality we can, we still need to help search engines find it. If we keep our priorities straight, SEO, social, and marketing are essential tools to accomplish those goals. Three core pillars of SEO: Most gains come from content and external credibility but are further supported by the solid site structure from which the content and external credibility bounce. Unless someone messes with the website after, good site structure is mostly one-and-done. Then start building that relevance and credibility through content. One of my friends is pitching a roofing company in Cincinnati They have 5-star, 115 reviews (10X more than their competition), and over 2k followers on FB with good engagement. GBP is optimized, and they make posts. And their business listings are 95% accurate on 30 or so directories.  However, they barely cracked three packs of zip code cards and finished 64th overall in the city of Cincinnati. Looking at their site, it’s a mess. Google has indexed it. It’s only five pages, and the content is sparse. It would be the case for technical SEO with On-site optimization, content, and backlinks. SEO Implication A friend showed me the five radiology clinics she paid $2,500 a month for SEO. This SEO agency had done NOTHING for its clinics. Here’s one more kicker. One of my friend’s clients is a $25 million company, and they have one Google review, and he got 9. He has been in business for six years now. And they are 15 years in business and have 1 Google review. Correct – that’s ONE of the several aspects of SEO (offsite SEO, SEO PR, link building… you name it). But a site that sucks at on-site SEO and cannot receive “the juice” correctly is less effective than one optimized (BTW, you can rank even better than some competitors without links). Ironically, my course on making short-form videos is 2.5 hours long. I do SEO audits all day, but my website is broken. I preach the power of personal branding, but I make zero effort to build my brand. I tell other agencies to double their prices, but mine has been the same for the last ten years. Some people will look at this and say that the cobbler’s son has no shoes. Or

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Do You Need an SEO “Expert”? Maybe Not.

Here’s something that even “SEO experts” don’t know… Your SEO is your reputation. What people say about you is Search Engine Optimization. So when you take good care of clients, who say good things about you, that’s SEO. When you are a guest on someone’s podcast– then they share the episode on social media and their site, that’s SEO. When you make tweets about your favorite place to eat, that’s SEO. The people who charge money for SEO will now want to argue with me here– listing out all their favorite tools and techno-babble about how clients couldn’t possibly do SEO. They need to hire an expert in SEO to do this for them, right? NOPE– except for rare circumstances where you have a large site or complex technical issues requiring someone like Steve Wiideman or Damon Burton to solve– 99% of SEO is producing content so compelling that people want to share it. If you’re an industry expert like Glenn Vo in dental, then you’re interviewing the leaders in your industry, creating a group of 30,000 dental professionals. Another example is Eugena Popa, making hypnosis simple. When these pros talk about you, Google sees these signals, which generates more traffic for you from Google. And that’s SEO, which is the RESULT of what you’re doing, not the activity! For instance, read how Ethan Van De Hey learned why his podcast didn’t show up on Google. Hope this saves you a ton of headaches and wasted money from people who would love to sell you snake oil. If you are one of these peddlers, feel free to argue with me. I built the analytics at a search engine over 20 years ago– and my job was protecting users from SEOs trying to manipulate the search results.

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Ethan Van De Hey learns why his podcast doesn’t show up on Google

A few months ago, he interviewed my friend, Dr. Kim Grimes. And we’re sad to not be able to see it in search results: And we discussed 5 easy steps to fix this problem, which you should implement for your podcast, too. Ethan is a killer podcast host, but he’s also learning how to repurpose this content. We’re going to talk about the five things that you need to do to make sure that your podcast is actually being seen. Because if it’s not being seen. Then what’s the point of publishing it and it doesn’t really honor your guests the same way? So here we go. Tip number one is to buy your domain name, Ethan Van De Hey. Get it through GoDaddy, but WordPress on it. And that way you can blog on it and it’s automatically optimized for SEO. Number two, make sure you’ve claimed all your social media profiles on LinkedIn, Twitter, Facebook, Instagram, Snapchat, and TikTok. You name it. Have all your profiles claimed because when you record those podcasts, you’re going to push them to all those different networks. That increases the signal that Google will see. So Google’s looking at all these signals to determine how you should rank number three. Have a content factory. So when you record that raw episode on Zoom or on your camera or on your phone, you have an assistant or virtual assistant or marketing person. Be able to process that content and push it out to all the other networks. Number four repurpose content and you use the tool like the script. You can transcribe it. Fix ums and AHS. Fix the sound. Create snippets that are in vertical square, or other sorts of formats. And then step five. Do you want to boost it? So you’re going to promote that. You’re going to tag your guests. You’re going to put a dollar a day against it on Facebook. And Instagram and Twitter so that other people see it get comments and more people will sign up. Subscribe to your podcast, and engage. This is how you get more guests. This is how you become better known. This is how you get a job, even if you’re still a student still in school. And this is ultimately how you build your personal brand and your career. So those are five tips for you on. How you can get your podcast seen to grow your career. By the way, I just bought his name on GoDaddy– so make sure you’ve got your name!

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SEO for hypnotherapists

Most hypnotherapists get SEO wrong because they think it’s some technical tactical thing related to tools and search engines and programming. That is absolutely not true. The way that you get more patients through Google is you look at the most common searches that Google has around hypnotherapy. For smoking. Hypnotherapy for phobia. Hypnotherapy for fear of flying. Hypnos. Therapy for PTSD. And when you make these one-minute videos that sends a signal to Google because. You take these one-minute videos and you post them to Facebook. You take these one-minute videos that you post them to Twitter. You take these one-minute videos and transcribed them through various tools, rev.com, otter.ai, and Descript. Dot com. And it automatically. Is becoming an article. I spoke this article actually on video. And now we turned it into a WordPress blog post, which I can then use and link to my other friends that are hypnotherapists and other countries, because when they make videos on the same topic, And we’re not in the same city, then it’s telling Google the signal that we are friends and we are. Here is my friend, Eugena Popa, making hypnosis simple. We’re both hypnotherapists, right? Or we are both digital marketing agencies. So maybe I would link to my friend Dylan’s model who serves therapists by doing digital marketing and that my friend demystifies SEO, SEO is about making content. Cody is on multiple different sites and channels, which is what we call repurposing. Then driving traffic to that. Via a dollar a day, the technique that will help the search engines, see what you’re doing and help people see this so that you’re going to show up better. And the Google search results. Very easy to measure the power of SEO. You do not need to hire anyone to do SEO. My name is Dennis Yu. And Eugen Papa is one of my friends and I hope that you’ll reach out to him. And I’m so glad to be a part of his conference.

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When your domain name gets stolen…

This is a guest post by my friend, Bill Hartzer, who I’ve known for over a decade as a world-class SEO and domain expert. We have 431 mutual friends on Facebook. I saw him share this knowledge on Facebook and absolutely had to share it here on my blog with his permission. — As you may (or may not) know, I run a company called DNProtect. We protect domain names, offer a domain name protection service, and also recover stolen domain names. Unfortunately recovering domain names takes up quite a bit of my time, as it’s a huge problem that no one talks about. People are literally waking up in the morning, their email doesn’t work, their website is down, and they quickly realize that their domain name has been stolen. DNProtect is the ONLY company that currently offers a service to recover domain names. Your domain name is your most important asset. If you lose it, your website is down, email doesn’t work. And if you’re selling stuff online or you’re getting your leads that way, it can be a HUGE hit to your business. Your business STOPS instantly if you lose your domain name. I am flabbergasted, to say the least, that people have less security on their domain name(s) than they do on their websites. They pay a domain registrar the least possible for domain registration services. And don’t pay attention to their domain name. But one mistake can literally take away your business overnight. I see this happening over and over again, several times a day because I personally help people recover their stolen domain names. It’s tough to see someone desperate to get their domain name back after it’s stolen, and I never want to see YOU in this situation. Frankly, I do not want to ever have to talk to you about your stolen domain name. So, here are some things that I have learned after recovering a LOT of stolen domain names for clients. These are things that are easy to do, and things that I wish my clients had done so they wouldn’t be hiring me to recover their stolen domain. Do these right now, today. And please share this with everyone you can, as I know that there are so many people out there that have no idea that stolen domain names are a big problem. Set up 2FA (two-factor authentication) whenever it’s offered to you by your domain registrar. If they don’t offer it, transfer your domain name to another registrar. If you are going to use 2FA, consider adding a physical key to that process. You can get a Yubikey inexpensively and add that to the 2FA process. Hackers won’t have the physical Yubikey, so they cannot gain access to your account. Google offers Google Advanced Protection, so you may consider adding that if you use a Google Account for access to a Google Account (Google Domains). I recommend setting up 2FA when you can, but people need to realize that it is NOT foolproof. Hackers routinely turn 2FA off when stealing domains. The 2FA that uses an app like Authy or Authenticator (an authenticator app) is better than simply getting an email with a code. An SMS text message with a code is better than an email code, but that can be bypassed easily by hackers as well, and I’ve seen hackers steal domains with the SMS text message 2FA turned on. Turn on the registry lock if it’s offered. It is different than registrar lock. This basically makes it more difficult to make changes to the domain, especially name server changes. It’s just another level of protection but can be turned off by the hacker. Register the domain at least 5 years in advance. If it’s stolen or transferred there will be no question as to whether or not it simply expired. I’ve run into this over and over again when recovering domains. We can easily rule out expiration since it was registered a few years in advance (easy to see via whois history). Do NOT rely on “auto renewal”, as we constantly hear from people who lose their domains because auto-renewal was turned on and their credit card was “supposed to be” charged. And it was not. (Credit card didn’t go through, etc.). Never use a “free email” such as Gmail, Hotmail, Outlook, etc. as the contact email on the domain. Those accounts routinely get hacked, compromised, etc… Make sure that you don’t ever use the same email address as the domain. For example, in the whois record of hartzer(.com), don’t use bill@hartzer(.com). If it’s a stolen domain, there will be issues recovering the domain. And you cannot gain access to the domain easily if the domain is using the same domain that has been stolen. If the domain is stolen you won’t have access to email on that domain. So you cannot easily communicate with your registrar or with me, who is trying to recover your domain name for you. If you use another email address in your WHOIS record, as recommended, make sure you RENEW that domain name as well. If the domain with that email address expires, then the domain thief just has to get access to that domain name with that email and they can steal your other domain name, as well as any other domain names using that email address in the WHOIS record. That’s how AirBNB had Tilt.com stolen from them. They had an email address @customtilt.com in the WHOIS record, and someone bought customtilt.com and then stole tilt.com from AirBNB. So, don’t do that. Finally, consider NOT using whois privacy on domains you really care about. Use a UPS Store address if you have to. But don’t use whois privacy. When it comes down to recovering the domain, when you have to prove ownership, it’s a lot easier if you have not used whois privacy on the domain. Domain thieves will immediately turn on privacy when they gain

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The mindset of an employee versus a profit maximizer

One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.Here’s what I said. Please choose whatever budget you see fit in your expert opinion.You’re the pro! You know our business goals and are best positioned to determine what tweaks to make to maximize revenue at the target ROAS. As we know in eCommerce, unlike most agency work, it’s not about a daily budget (which is about managing expenses), but about maximizing profit (at whatever spend maximizes this). A typical agency employee has the goal to spend exactly $X as the budget– which can be too low if the campaigns are profitable, but too high if we’re wasting money. So use your pro skills to test and optimize, while we’re here to advise in our areas (me on strategy/optimization), the client on content/financials, Daniel on analytics, etc…

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How Content Factory helped me see the light on SEO investment

Chris Thompson is the CEO and co-founder of Mike Mandel Hypnosis, a global online destination for world-class hypnosis and personal development training. This week I had the pleasure of hopping onto a Zoom call with Dennis Yu. We had scheduled an SEO audit of my website. I went into the meeting thinking we were probably doing pretty well, but would naturally have some decent opportunities to improve.   Then Dennis started ripping through various reports from SEO tools, Google Analytics, and more. He beat me up. But I say that in the best possible way. I knew we had opportunities, but Dennis blew me away with just how much opportunity SEO offers us in our niche of hypnosis and personal development training. The first thing Dennis pointed out to me was that we only have about 600 pages indexed in Google. For a global business offering online education, having been around for over 10 years, we should have a lot more text for Google to crawl. Simply put, it’s like we’re showing up to a target shooting competition, and every time we hit the target we get website visitors. But we hardly have any ammunition, so we’re just sitting out of the competition most of the time.To solve this we simply need to publish more content, which, as it turns out, is a relatively low-cost investment path compared to what we’ve been doing with paid ads on Facebook. We’ve got three clear paths to get more traffic. First, we can take the shotgun approach. We have a huge library of content published in audio and video format. We’ve never published most of this in text format. So other than some lame (from an SEO perspective) podcast show notes, we’re just not showing up for a bunch of keyword competitions. Solving this is something I can do with a bit of money, but thankfully without investing a lot of my own personal time.  I simply need to build the proper support network of assistants who can take existing content and turn it into articles. The second path is the sniper approach. Dennis showed us examples of keywords that we should be able to dominate with a little bit of work. These are keywords with reasonably high traffic, for our niche, that we have simply never written about. If you’re curious about where you rank on Google so you can optimize your keywords, you can find out here. Fixing this means researching the top-ranking articles, writing something better, and publishing it to our site. We’ve done this before, but we clearly need to snipe off more of these important keywords by writing best-in-class content. We’ll approach this by hiring skilled writers to join us on Zoom calls, plan out the content, and give the writers access to the recording and transcription of the call, in order to pull together some killer content. The third leg of our strategy is link building.  Dennis pointed out that our overall link profile is pretty weak. If we put a bit of effort into approaching industry friends with custom-written guest posts, we can build more incoming links in an entirely ethical way. After the SEO audit with Dennis, I sat down to do some back-of-the-napkin math. If we took the money we are currently spending on PPC traffic and simply invested that in original content creation for the next six months, we may well boost our organic traffic by 100%, which could drive 50% more revenue. Considering the SEO benefits would be long-lasting, whereas buying traffic is a monthly expense just like household groceries, it seems like a total no-brainer to expand our traffic investments with content marketing. If you’re reading this I obviously don’t know what opportunities exist for you in the SEO world, but it seems to me that it’s worth finding out.  Get a professional SEO audit. The return on investment could be superior to any paid traffic campaigns you are currently running.

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