Dennis Yu

Finding a Mentor is Hard - Jeremy Ryan Slate and I share our secrets of success

I‘ve been praising the benefits of mentorship for decades.

There’s no way I would be where I am today if it weren’t for my mentor, former CEO of American Airlines, Al Casey. He took a chance on me, which opened the first door and put me on my path to success.

You know, the apprentice model has been around forever, way before the United States. That has always been the case. The folks in the United States don’t understand the apprentice model, where you’re going to school and you’re doing some kind of job to learn a skill, not because the businesses are trying to get slave labor, but because they believe in the careers and these folks who are apprentices or students or mentees understand that they’re going to be loyal and stay for a few years and learn a particular trade.

Apprenticeships can open up all kinds of opportunities, and the mentors can open their networks, and then these folks can then start their own shop, do their own thing, or actually go work at the company. But whatever they do, they do it prepared. 

That way of thinking has been lost. Maybe it’s because of the loss of respect for your elders or the idea that millennials need a prize every 30 seconds for attending, for breathing, or loss of patience because of the whole, like the distraction of electronic devices. 

Whatever you want to call it, the lost art of mentorship is what I want to bring back. 

But what I really want is to bring it back to scale.

When I say mentorship at scale, all the stuff that I’ve learned, how to do, which I’ve learned from other people, because you always start with the purest source, I have sought to write it down into checklists.

It could be a checklist on How to boost a post. It could be a checklist on How you set up a website. A checklist of What do you do before, during, and after a client meeting. A checklist on How to create a statement of work. 

You can take that and systematize it, and that’s mentorship. You know, education and mentorship are really the same thing.

You can read more about cultivating mentorship in this article.

Then listen to this podcast I did with my buddy Jeremy Ryan Slate on how mentorship can enhance your life, income, and impact to gain deeper insights on how mentorship can help you, and strategies on how you can leverage checklists in your own business.

And check out this video, where Jeremy gives us a shout-out.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!