Do you want to know a dirty little secret about social media agencies?

They mindlessly create and distribute content– X posts per week on Instagram, Facebook, Google Business Profile, and now TikTok.

You’re just “one surgery away” from death. Are you interested in the “secret” that the voodoo doctors are peddling?

Could you imagine a “surgeon” operating on you before an MRI? 

Or asking you to jump on a park bench to start operating– no need to monitor your vitals or have any support equipment?

How can Digital Plumbing Help

Digital Plumbing helps build your audience and build traffic; however, they go ahead and advertise before putting that in place. 

Further, digital plumbing is very important for tracking conversions; without digital plumbing, Facebook and Google can’t optimize your ads for conversions.

What about the ROI of these activities, so you’re not just wasting money and are not just an expense?

But if the goal is to check the box of X pieces of content published each week, they’ve certainly done their job. The rest is on you.

It is important to set up a digital foundation and get your data and measurement in place– so you can feed the conversion signals back into Facebook, Google, and TikTok– so the algo can do the work for you.

There is so much backend work needed to set up a digital foundation. Still, people skip the basics – Business listing, website/landing page with all tags and analytics, and optimizing social pages before $1 is spent on ads.

So what do you decide? spending the $189 now or blowing thousands of dollars and years of frustrated efforts.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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