Dennis Yu

Make Perfect One-Minute Video effortlessly

Want to see what is possible in 8 minutes flat?

8 nearly perfect one-minute videos by Gavin Lira, where he answers common questions effortlessly related to his new book “You’re Just One Connection Away”.

Notice his technique in how he acknowledges the question, immediately answers it, and then invites people to check out his book.

The classic mistakes to avoid making perfect one-minute videos

  • Saying who you are before earning the right to their attention as the average watch time on Facebook is 6 seconds
  • Filming landscape instead of portrait, which is key for mobile, social, and promos
  • Selling before first entertaining and educating
  • Using the cell phone’s microphone instead of an external one. The microphone used here to record Gavin Lira is ridden wireless go 2
  • Reading a script word for word, which makes you sound like plastic
  • Looking at yourself instead of in the camera breaks the direct connection with the user
  • Having your hands in your pockets or arms crossed is stand-off body language and restricts your expressiveness
  • thinking you need to be perfect, causing you to delay

These are the first takes we shot continuously— no redos and no breaks. And if we have some um’s in there, that’s normal and natural.

Incidentally, Gavin wrote a 4-page book outline the day before (maybe 50 bullet points) and we shot the whole book in 3 hours.

Yes, we filmed the book as a video, which we transcribe, and edit into stories/diagrams, create snippets to promote the book, and so forth.

If you don’t like to write but see the power of having a book to build your authority and your network connection, then simply write an outline as Gavin did and film it.

Then 90% of the work is being done by someone other than you.

Each one-minute video should fit into one of the categories of Why, How, and What.

Contact people with your “Why” and engage them by telling stories, then they want to understand “How”, In how you not only tell them but rather show your expertise, only then do they care about “What”, what product you are talking about, what services you are selling.

To sell more, meet the goals you have selected, map your goals to the topic, and your topic back to people as people are authoritative in these topics.

You can do a Zoom session and create a book out of that. Perfect webinar script on smart Call to Action at the end.

The key to a course is the video, to create a personal connection.

A mere sales page with a credit card isn’t going to drive sales- – unless you are already well-known.

You know it’s time to get your book out there, right?

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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