It’s that telling powerful stories generates a connection with your community of existing customers, potential customers, and partners.
“Powerful” is evidenced by the authority of who is saying it, the vulnerability you show in your personal brand, and the credibility of those you associate with.
That’s how to decode the vague aphorism of ” you just need good content”- true, but unhelpful to say.
Look at Isaac Irvine, who gets 50% engagement rates on his video.
It’s not that he says his content is “good “. The numbers below don’t lie.