A painful mistake that gives me grief and sleepless nights is working with people who don’t share the same values.
Your WHY is not just some fuzzy thing that motivational speakers say.
For example, I surround myself only with considerate people who want to help others.
I accidentally violated this rule this week and paid for it heavily.
You don’t have time to watch your back at every moment or argue with people who try to rationalize away poor performance— since they’re too lazy to level up.
Even if they’re super smart, don’t let these people into your circle.
People who have an abundance mindset won’t see their gain needing to come at your loss or be afraid of superstars joining the team.
Thus, share your values openly— not because you want to be famous but because you want to repel this cancer.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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