Dennis Yu

Dave Valentine: Unveiling the Dark Side of Avadel's Top Executive

The increase in fake PR agencies, with figures like Dave Valentine’s Empathy Firm trio, is bad. These agencies often claim expertise they don’t have. Despite their shortcomings, they still manage to deceive clients into paying big fees. That’s why it’s important to uncover these frauds.

In some cases, these fake PR agencies may even go so far as to fabricate press releases and news stories to promote their clients’ businesses, further perpetuating a culture of deception and misinformation. In this extension of our previous article, Lira Brothers and the Fraudulent PR Agency of Empathy Firm we will delve deeper into the world of fake PR agencies, exploring masterminds behind the curtains & their tactics to lure in unsuspecting clients and their actions’ impact on the public and the media industry as a whole.

Dave Valentine is another mastermind in the world of fake PR, claiming to be running seven different agencies and having stakes in a few of them but unlike when we talked to one of the companies he was able to trick into giving him control— Empathy Firm–have on record saying that Dave doesn’t own seven companies and doesn’t have any money. Yet there are several podcasts with Dave Valentine making boastful claims.

Seven businesses that he constantly boasts about, yet In several of his podcasts and PR articles, he didn’t mention anything other than Avadel. There are two different companies which are VHS Design Company, and Fly Valentine, with which he has a connection with based on this Dave Valentine’s ownership of Empathy Firm podcast. Even in the same video, he has another plaque on the wall behind him that has Empathy written on it with the same logo as the fraudulent agency of the Lira brothers, the Empathy Firm whom we exposed previously. 

Dave Valentine

When you look at the first company (a web design company that guarantees sales within five days of the site going up), you see a $20,000 package offering SEO. If you look at the SEO power of this agency offering SEO services, this is what you get (attached, for zeros across the board).

Dave Valentine

Fly Valentine looks just as fake (see the screenshot showing zero SEO power and zero traffic to the site).

Dave Valentine
 Learn how these highlighted metrics could tell you the fakery of sham PR agencies. 

Gavin Lira said that Dave Valentine put $0 into his company in exchange for mentorship in scaling more 7 figure agencies. We can see that these “companies” are clients of each other– with Dave’s fake PR bought by Gavin Lira and the “seen on Forbes” logo plastered across all these sites. Of course, most of these “as seen on” mentions can be bought for under $100, as I demonstrated last week via another honest PR vendor that is truthful about the bought PR they provide.

We decided to connect Andy Valentine (Fly Valentine) with David (it seems he would be the brother) to see its worth. Per Facebook they are connected. They’re both in Fort Worth, TX – and we can see that Andy lists himself as Director of Business Development at Avadel (Dave’s company that guarantees booked appointments). His LinkedIn page also showed him working under the same title as the defunct Rethink Creative, one of many failed shell agencies put up by Dave Valentine.

There’s nothing we saw that suggests any sketchiness on his part. However, it is interesting to have a family member in a completely different industry working in a marketing / creative space.

Gavin Lira, the founder of the fraud company, the Empathy Firm, confessed that Dave controls his company, where the founder must run all decisions by him.

Dave Valentine

Yet this company is going under because the Empathy Firm has to employ one of Dave’s friends, even though the firm cannot afford it, and the founder has to live at home, taking zero pay. Gavin mentioned the 35% ownership and control of all decisions until the company hits $2.5MM ARR.

Dave Valentine is even nefarious for bankrupting agencies.

We have even tweeted about this on Twitter, tagging Dave in it, for which we are still awaiting his reply.

Dave Valentine

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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