Dennis Yu

Breaking Into the Life Coaching Industry: The Ingenious Dollar a Day Strategy


When it comes to starting a new business venture, the classic “chicken and egg” problem often rears its head. You need proof of success to gain clients, but you need clients to get that success in the first place. My buddy Alex recently decided to pivot his focus to helping life coaches grow their brands via the Dollar a Day strategy, but he faced this very conundrum: How could he break into an entirely new niche without any proof of success in that field?

Well, I’ve got a tactical, straightforward game plan for him—and for anyone else looking to crack the code. If you’re in a similar boat, read on to learn how to not just overcome this obstacle, but to also become a living, breathing example of the strategy you’re implementing.

The Game Plan: Interview to Unlock Opportunities

Step 1: Interview Top Life Coaches

The first part of the plan is to interview top life coaches via Zoom for about 15 minutes. And let’s be clear: The goal here isn’t to make a sale. Instead, you’re honoring these professionals, learning from their experience, and providing them a platform to share their insights.

Step 2: Create Chapters for Each Coach

Turn each of these 15-minute interviews into a standalone chapter and compile them all into a book. Make sure the content is engaging, informative, and provides value not only to the coaches but also to the readers who are interested in the field.

Step 3: Boost Your Book on Amazon

Once the book is ready, list it on Amazon and use the Dollar a Day strategy to promote it. With just a small daily ad spend, you can reach a highly targeted audience of potential customers and interested professionals.

Step 4: Leverage Co-authors for Promotion

You don’t have to go it alone in promoting the book. Leverage the reach of the life coaches you’ve featured. They have their own followings and would likely be willing to share the book with their audience, especially since they are featured in it.

The Ripple Effects

Unlock Podcasts

The book serves as an excellent portfolio of your expertise, which you can then parlay into opportunities for appearing on podcasts. These podcasts can be your own or those hosted by other experts in the industry.

Boost Your Podcast Appearances

Apply the Dollar a Day strategy once more, but this time to boost these podcast episodes. Again, this is a cost-effective way to get your message and expertise in front of the right audience.

Attract Clients Before You’re Even Ready

One of the magical aspects of this strategy is that you don’t have to wait until you have your service packages fully fleshed out. Once the book is out and the podcast episodes are circulating, life coaches will start reaching out for help. Why? Because you’ve built up trust. You’ve given them value and honored their profession.

Final Thoughts: Become a Living Practitioner

At this point, you’ll have successfully integrated yourself into the life coaching industry, using the Dollar a Day strategy to not only promote others but also yourself. You become a living, breathing practitioner of what you’re implementing. You’ll have turned the ‘chicken and egg’ issue on its head, gaining both experience and a client base before even launching your full suite of services.

By the time you’re ready to fully launch, you won’t just be someone trying to help life coaches. You’ll be a recognized player in the field, all thanks to the ingenious application of a Dollar a Day.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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